Walmart is an online powerhouse

Wal-Mart Stores Inc has made the decision: if you can't beat 'em, join 'em.

The U.S. brick-and-mortar retail sector has been devastated in recent years by competition from and its online sales platform. But instead of fighting the times, Walmart has invested heavily in expanding its e-commece offerings.


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According to Oppenheimer analyst Rupesh Parikh, Walmart has now joined Amazon in milking retail market share away from other brick-and-mortar retailers.

[See: 10 Ways You Can Throw Retail Stocks in Your Cart.]

Walmart investors endured a horrible 2015 that saw the stock dip from as high as $84 per share to as low as $53 per share as it became clear that it would take an aggressive turnaround effort and a lot of investment for the company to survive in the Amazon era. Walmart poured billions of dollars into its online platform in recent years and has opened its wallet for a long line of e-commerce buyouts as well, including, Bonobos, Moosejaw, Hayneedle and ShoeBuy.

In its 2016 letter to shareholders, Walmart said it expects its 2017 capital expenditures to total $11 billion in 2017, much of which has been poured into online sales.

RELATED: The 25 hottest toys of 2017, according to Walmart

The 25 hottest toys of 2017, according to Walmart
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The 25 hottest toys of 2017, according to Walmart

Real Workin’ Buddies Mr. Dusty

Price: $40


Disney Frozen 12-Volt Ride-On Sleigh

Price: $298

Walmart exclusive

Monster Jam Grave Digger 24-Volt Battery Powered Ride-On

Price: $398

Walmart exclusive

Fisher-Price Zoom 'N Crawl Monster

Price: $35

Imaginext DC Super Friends Batman Batbot Xtreme

Price: $94

Nerf Rival Nemesis MXVII-10K

Price: $88

FurReal Roarin Tyler, the Playful Tiger

Price: $117

Huffy Electric Green Machine 24 Volt Battery-Powered Ride On

Price: $199

Disney Junior Doc McStuffins Baby All in One Nursery

Price: $80

LittleBits Star Wars Droid Inventor Kit

Price: $99

Mattel Barbie DreamHorse

Price: $90

Mattel Cars Florida Speedway 2

Price: $100

MGAEntertainment LOL Surprise Fizz Factory

Price: $33

Num Noms Nail Polish Maker

Price: $45

New Bright 1:14 RC Dash Cam Rock Crawler

Price: $60

Walmart exclusive

New Bright 10 Inch Rc Tumblebee

Price: $25

Adventure Force Light Command Light-up Motorized Blaster

Price: $25

Walmart exclusive

Recoil Starter Set by Skyrocket

Price: $118

Soggy Doggy Board Game

Price: $19

Paw Patrol – My Size Lookout Tower

Price: $100

"Hatchimals Surprise"

Price: TBA

Details for this year's Hatchimals toy have not been released yet, but Walmart still expects it to be a big seller.

Pop-a-Balls Drop & Pop Ball Pit

Price: $50

Walmart exclusive

WowWee Fingerlings

Price: $15

Mayka Toy Block Tape

Price: $17 for a four-pack

Mickey's Transforming Roadster Racer RC

Price: $50


As a result of its efforts, Walmart reported a huge 60 percent surge in online sales in the second quarter, and its stock has bounced back to make new all-time highs in 2017.

The company reports third-quarter earnings on Thursday.

Parikh says patient Walmart investors are now on the right side of the battle between traditional and online retail. He says the latest round of store closing by Sears Holdings Corp. (SHLD) and the bankruptcy filing by Toys R Us are good news for Walmart.

"We would expect WMT to pick up share and also gain clout with key vendors as they seek to ensure adequate brick-and-mortar distribution," Parikh says.

[See: The 9 Best ETFs for Retail Power.]

Even though Walmart stock has gained more than 31 percent year-to-date, Parikh is still bullish on the stock in the long term. "Shares are no longer undervalued, but we believe a premium valuation likely holds given the potential for accelerating financial metrics and money flows," he says.

Oppenheimer has an "outperform" rating and $100 price target for the stock.


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