Keurig CEO apologizes for 'taking sides' as conservatives smash its machines to defend Sean Hannity

  • Keurig's CEO apologized to employees for appearing to "take sides" in a political flap. 
  • The coffee brand publicly announced its decision to cut advertising on Sean Hannity's show over the weekend. 
  • Conservatives and fans of Hannity responded by calling for a boycott, with some even smashing their Keurig machines. 

Keurig's CEO has apologized to employees following backlash against the brand's decision to stop running ads during Sean Hannity's FOX News show. 

In a memo to employees obtained by The Washington Post's Erik Wemple, CEO Bob Gamgort called Keurig's decision to explain its plan to "pause" its advertising with Hannity's show "highly unusual" and "outside of company protocols." 

"This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent," Gamgort wrote. 

Responses to Keurig after company pulls ads from Hannity programs:

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Responses to Keurig after company pulls ads from Sean Hannity programs
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Responses to Keurig after company pulls ads from Sean Hannity programs

Keurig machine on display

(Photo by Sergi Alexander/Getty Images For SOBEWFF)

Join me & @AngeloJohnGage in the #KeurigSmashChallenge & learn how to crush your drives as a bonus.… https://t.co/gqgTtGdAx7
I pulled an "Office Space" with my Keurig... Would be a shame if everyone else joined me in the Keurig Smash Challe… https://t.co/Zx6awVodUq
Liberals are offended by this video of a Keurig being thrown off of a building. Please retweet to offend a Liberal… https://t.co/PxuRHS4BBv
@jimlibertarian Deplorables back @seanhannity 💯 @Keurig is junk anyway https://t.co/aHOT06pcm8
Look what I found #BoycottKeurig #Keurig https://t.co/P2BVRoxOjb
“How was your day?” “I destroyed my coffee maker because the company that made it stopped advertising on a show whe… https://t.co/JAZkNpg8ai
Destroying your Keurig because the company took a stand against pedophelia is a great idea. Caffeine is clearly clouding your judgement.
Folks, you don't actually need the Keurig Coffee Maker, though. You can get just as much coffee by squeezing the… https://t.co/yBLjvacTyD
Don’t #BoycottKeurig, they pulled their ads from Hannity & deserve to be celebrated for it. @Keurig
@JasonOverstreet @Keurig @seanhannity An open letter to Keurig bashers: YOU CANT BOYCOTT SOMETHING YOU’VE ALREADY BOUGHT! 🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️
Sorry, I was off Twitter for a while - it appears that people are destroying coffee machines to show their support of child molesters?
Great coffee, great guys and great Americans @seanhannity I’ve had the chance to meet and hang out with them. Try i… https://t.co/PyPDy6FXs1
Psst, @Keurig, you don’t have to apologize for “taking sides” when one of the sides is pro-pedophilia.
Don’t #BoycottKeurig, they pulled their ads from Hannity & deserve to be celebrated for it. @Keurig
.@Keurig wants to play politics and pull ads from @SeanHannity over fake news! Call their customer care at 866-901… https://t.co/sFrRLB3pzH
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He continued: "Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happen again ... The nature of social media and the internet news environment is that stories like this explode, and generally do not disappear quickly."

Gamgort also apologized to employees for negativity they may have experienced as a result of the situation. 

On Saturday, Keurig announced on Twitter that it would no longer advertise on Hannity's show. The news came following Hannity's interview with Roy Moore, an Alabama GOP Senate candidate accused of sexual misconduct with a 14-year-old and other teens. 

With Keurig cutting advertising, many on the right called for Hannity's supporters to boycott Keurig. On Sunday, some people went as far as posting videos of themselves smashing their Keurig coffee machines. 

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