Toys R Us is staying open for 30 straight hours of Black Friday sales after filing for bankruptcy
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- Black Friday hours at Toys R Us will last from 5 p.m. on Thanksgiving Day to 11 p.m. on Black Friday.
- That's 30 straight hours of in-store shopping.
- Babies R Us will not be open on Thanksgiving.
Toys R Us is sticking with its strategy of aggressively extending its Black Friday hours even after filing for bankruptcy in September.
Stores will open at 5 p.m. local time on Thanksgiving Day and remain open until 11 p.m. on Friday, November 24. That's 30 straight hours of shopping – a similar schedule to years past.
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The 25 hottest toys of 2017, according to Walmart
Real Workin’ Buddies Mr. Dusty
Disney Frozen 12-Volt Ride-On Sleigh
Monster Jam Grave Digger 24-Volt Battery Powered Ride-On
Fisher-Price Zoom 'N Crawl Monster
Imaginext DC Super Friends Batman Batbot Xtreme
Nerf Rival Nemesis MXVII-10K
FurReal Roarin Tyler, the Playful Tiger
Huffy Electric Green Machine 24 Volt Battery-Powered Ride On
Disney Junior Doc McStuffins Baby All in One Nursery
LittleBits Star Wars Droid Inventor Kit
Mattel Barbie DreamHorse
Mattel Cars Florida Speedway 2
MGAEntertainment LOL Surprise Fizz Factory
Num Noms Nail Polish Maker
New Bright 1:14 RC Dash Cam Rock Crawler
New Bright 10 Inch Rc Tumblebee
Adventure Force Light Command Light-up Motorized Blaster
Recoil Starter Set by Skyrocket
Soggy Doggy Board Game
Paw Patrol – My Size Lookout Tower
Details for this year's Hatchimals toy have not been released yet, but Walmart still expects it to be a big seller.
Pop-a-Balls Drop & Pop Ball Pit
Mayka Toy Block Tape
Price: $17 for a four-pack
Mickey's Transforming Roadster Racer RC
Babies R Us, on the other hand, will remain closed on Thanksgiving. Stores will open at 8 a.m. on Black Friday.
While Toys R Us has struggled to compete with the rise of Amazon and other ecommerce toys sellers, it seems the retailer is doubling down on in-store sales this holiday season.
"In 2016, the National Retail Federation found that nearly 100 million people shopped brick and mortar stores during Thanksgiving weekend," Toys R Us said in a press release on Monday.
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