Sears is starting Black Friday early this year — and the entire store is on sale

  • Sears has announced its Black Friday plans, which means instituting deep discounts. Some items will be up to 50% off. 
  • This comes amid other holiday plans, like bringing back its famous Wish Book.
  • The company is still searching for a turnaround as it struggles.

Sears is trying to make a splash this holiday.

On Wednesday, the retailer began putting its entire store on sale, CNBC reported. Discounts range from 10-50% at Sears stores and 10-40% at Kmart stores. Each category of the store is discounted at a different percentage, and nothing is excluded.

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The sales, which run through Thanksgiving weekend, are intended to help shoppers avoid the Black Friday rush, the company said.

Sears is looking for ways to turn around its struggling business. Its ambitious discounts are just one part of its holiday plans, which also include relaunching its seasonal Wish Book, a former icon of Sears' golden era.

Sears continues to close stores — 238 Kmart stores and 98 Sears stores this year — amid slowing foot traffic and stiff online competition. Sears now has 1,140 stores, down from 2,073 five years ago.

Just this week, Sears' CEO Eddie Lampert lent the company $60 million from his personal hedge fund.

RELATED: Stores that will be closed for Black Friday and Thanksgiving 2017

36 PHOTOS
Stores that will be closed for Thanksgiving, Black Friday 2017
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Stores that will be closed for Thanksgiving, Black Friday 2017

REI

-Closed on Thanksgiving & Black Friday

(Photo by Robert Alexander/Getty Images)

Costco 

-Closed on Thanksgiving

Crate & Barrel

-Closed on Thanksgiving

Home Depot

-Closed on Thanksgiving

IKEA

-Closed on Thanksgiving

Marshalls 

-Closed on Thanksgiving

Lowe's

-Closed on Thanksgiving

Cabela's

-Closed on Thanksgiving

Neiman Marcus

-Closed on Thanksgiving

Petco

-Closed on Thanksgiving

TJ Maxx

-Closed on Thanksgiving

A.C. Moore

-Closed on Thanksgiving

ABT Electronics

-Closed on Thanksgiving

BJ's Wholesale Club

-Closed on Thanksgiving

Burlington Coat Factory

-Closed on Thanksgiving

Cost Plus World Market

-Closed on Thanksgiving

DSW

-Closed on Thanksgiving

Guitar Center

-Closed on Thanksgiving

H&M

-Closed on Thanksgiving

HomeGoods

-Closed on Thanksgiving

Apple

-Closed on Thanksgiving

Half Price Books 

-Closed on Thanksgiving

(Photo by Darren Hauck/Getty Images)

Hobby Lobby

-Closed on Thanksgiving

(Getty)

Jo-Ann Stores

-Closed on Thanksgiving

(Getty)

Nordstrom

-Closed on Thanksgiving

(REUTERS/Rick Wilking)

Nordstrom Rack

-Closed on Thanksgiving

(REUTERS/Brendan McDermid)

Office Depot 

-Closed on Thanksgiving

(REUTERS/Mike Blake)

OfficeMax 

-Closed on Thanksgiving

(Getty)

Pier 1 Imports

-Closed on Thanksgiving

(Luke Sharrett/Bloomberg via Getty Images)

Jos. A. Bank 

-Closed on Thanksgiving

(Photo by Andrew Burton/Getty Images)

P.C. Richard & Son

-Closed on Thanksgiving

(Photo by Jb Reed/Bloomberg via Getty Images)

Party City 

-Closed on Thanksgiving

Patagonia

-Closed on Thanksgiving

(Photo by Robert Alexander/Getty Images)

Publix 

-Closed on Thanksgiving

(Getty)

West Marine

-Closed on Thanksgiving

(Photo by John Patriquin/Portland Press Herald via Getty Images)

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