Kellogg's Corn Pops called 'racist'

No matter which side of the spectrum you sit on, it’s undeniable that we are living in politically tense times (which might be the understatement of the century).

Everything from snide comments, to political agendas, to hidden meanings are being questioned.

SEE ALSO: General Mills is bringing back its original, colorful Trix recipe following customer backlash against 'miserable' all-natural cereal

The food and beverage industry is no stranger to unsavory and distasteful (puns completely intended) advertisements and campaigns.

When an ad of that nature surfaces — be it in print, digital, television, even audio — the same forehead-slap-inducing sentiment can be felt round the world.

 And time and time again, we’re left begging the same question: "Did nobody think to double check that?”

On the chopping block this time is Kellogg’s.

The cereal company was called out on Twitter by a marvel comic writer named Saladin Ahmed, when Ahmed noticed a glaringly obvious discrepancy between the janitor corn pop and the rest of the other pops depicted on a box of Corn Pops:

Oh, boy.

The box depicts dozens of the same-colored pops jumping around and performing various activities — except working.

Ahmed then included a zoomed in image of the one working pop — a janitor — that is very clearly a different, darker color than the other pops.

Kellogg’s then quickly issued an apology over Twitter in response to Ahmed:

And though the cereal giant thought it had issued successful damage control, the Twitter-verse was not having it, praising Ahmed, Kellogg’s apology and also taking time to clap back at internet trolls claiming that NAME was overreacting:

Reactions to 'racist' Kellog's box
See Gallery
Reactions to 'racist' Kellog's box
Kellogg's you should be ashamed of this box of corn pops,what would make you want to do this who ever designed this…
@KelloggsUS Thank you for doing the right thing and making a simple but profound change to your cereal packaging. Gotta have my Pops!
Um... WTF was Kelloggs thinking with this Corn Pops illustration? The only one working is brown? 🤔…
@saladinahmed @KelloggsUS OK, Kellogg’s you got me. You have finally managed to do something that I can’t defend as…
Kelloggs Corn Pops are racist
@brwneyedgirl203 @saladinahmed I care. Because the fact that the one and only dark character is the janitor is impl…
@gabeVpires @alb309 @TribuD5 @Rayph3 @ChrisCaesar @b33k33p @saladinahmed @KelloggsUS So why make the one cleaning b…
@saladinahmed @KelloggsUS Omigosh. He IS a person. He doesn’t look anything like the other characters in any way. 🤦🏽‍♀️
@saladinahmed I see all these people saying it's not racist but if the only light pop was the janitor, pretty sure…
@saladinahmed @KelloggsUS The small things add up. This is wrong on so many levels. Glad you’re making it right.
@saladinahmed racism is programmed, while children might not "see racism" it does play a role in how they view themselves
@saladinahmed It's the subtlety of shit like this which translates to things like films and tvs where the housekeeper is ALWAYS brown 🙄😑
@saladinahmed This is not a tiny thing. This was completely deliberate.
@saladinahmed It's a tiny thing, but it's also a very consistent, subtle, message across this country.
@saladinahmed @KelloggsUS u might not notice if ur not paying attention. Pointed out, it stands out so much. There'…

A general rule of thumb to be learned here: If there’s any doubt that anything being published might come across as insensitive or racist, maybe, just, don’t do it?

Though we’ll never know whether or not the advertisement was intentional, it’s safe to say this illustration snap, crackled and popped right in Kellogg’s face — and not in a good way.

RELATED: Food brands Americans trust the most

Food brands Americans trust the most
See Gallery
Food brands Americans trust the most

Baking: Betty Crocker

Headquarters: Golden Valley, Minnesota

Why people trust it: Betty Crocker baking products are staples in most American households.

(Daniel Acker/Bloomberg via Getty Images)

Cheese: Kraft

Headquarters: Northfield, Illinois

Why people trust it: Kraft committed to stop putting artificial ingredients in its macaroni and cheese this year.

(Photo credit NICHOLAS KAMM/AFP/Getty Images)

Energy drink: Monster

Headquarters: Corona, California

Why people trust it: The company claims its products have strong flavors and that they're easy to drink.

(Photo by Justin Sullivan/Getty Images)

Instant rice: Minute

Headquarters: Houston, Texas

Why people trust it: All Minute rice products are grown in the US.

(Photo by Roberto Machado Noa/LightRocket via Getty Images)

Mayonnaise: Hellmann's

Headquarters: Englewood Cliffs, New Jersey

Why people trust it: Hellmann's Real mayonnaise is made with just three ingredients — vinegar, eggs, and oil.

(Chris Ratcliffe/Bloomberg via Getty Images)

Pasta: Barilla

Headquarters: Ames, Iowa/Parma, Italy

Why people trust it: The brand is authentic. The products the company manufactures in the US are made with the same machines as the products made in Italy.

(Alessia Pierdomenico/Bloomberg via Getty Images)

Bread: Wonder

Headquarters: Thomasville, Georgia

Why people trust it: Wonder Bread has been a classic household name brand since 1921.

(Daniel Acker/Bloomberg via Getty Images)

Chocolate: Hershey's

Headquarters: Hershey, Pennsylvania

Why people trust it: Hershey's is the leading manufacturer of chocolate, mint, and gum in North America. The company is transparent about its ingredients. It primarily uses milk, almonds, cocoa beans, and sugar in its products.

(Photo Illustration by Scott Olson/Getty Images)

Peanut butter: Jif

Headquarters: Orrville, Ohio

Why people trust it: JIF sells a variety of peanut butters, including reduced fat, low sodium, and more.

(Brendan Smialowski/Bloomberg via Getty Images)

Mexican food: Old El Paso

Headquarters: Golden Valley, Minnesota

Why people trust it: Old El Paso offers a complete line of Mexican meal components that are common in many households.

(Daniel Acker/Bloomberg via Getty Images)

Soup: Campbell's

Headquarters: Camden, New Jersey

Why people trust it: According to Campbell, 95.8% of households have a Campbell product in their kitchens. The company believes its popularity is because of its transparency.

(Photo by Kevin Schafer via Getty Images)

Butter: Land O'Lakes

Headquarters: Arden Hills, Minnesota

Why people trust it: Land O'Lakes claims that its simple ingredients have set the standard for quality butter since the 1920s.

(Photo via Shutterstock)

Gum: Trident

Headquarters: Plano, Texas

Why people trust it: Trident gum is known for its claim to clean and protect teeth.

(David Paul Morris/Bloomberg via Getty Images)

Juice: Tropicana

Headquarters: Chicago, Illinois

Why people trust it: Tropicana's orange juice is rich in nutrients, and advertises that its products go from "grove to glass." Most of its juice products have an impressive 100% daily value of Vitamin C.

(Photo by Tim Boyle/Getty Images)

Ketchup: Heinz

Headquarters: Pittsburgh, Pennsylvania

Why people trust it: Heinz ketchup has been free from artificial preservatives since 1906.

(Photo Illustration by Scott Olson/Getty Images)

Mustard: French's

Headquarters: Parsippany, New Jersey

Why people trust it: French's mustard is America's number one brand for mustard. It's committed to using simple and clean ingredients.

(Photo by Richard B. Levine via Alamy)

Seasoning: McCormick

Headquarters: Sparks, Maryland

Why people trust it: McCormick is known for producing many popular and unique spices. The company also offers low sodium and gluten-free options.

(Photo by Julie Thurston Photography via Getty Images)

Ice cream: Breyers

Headquarters: Englewood Cliffs, NJ

Why people trust it: Breyers, which is owned by Unilever, is committed to selling products with "All-American dairy" and "naturally sourced flavors and colors."

(Photo by David Cooper/Toronto Star via Getty Images)

Non-dairy milk: Silk

Headquarters: Broomfield, Colorado

Why people trust it: Silk produces multiple dairy-free products including soy milk, cashew milk, dairy-free yogurts, and almond milk.

(Photo by Richard Levine via Alamy)

Soft drink: Coca-Cola

Headquarters: Atlanta, Georgia

Why people trust it: Coca-Cola includes Diet Coke, Coke Zero, Sprite, and Fanta soft drink products and is transparent with its ingredients.

(Chris Ratcliffe/Bloomberg via Getty Images)




Read Full Story