YouTube's brilliant ad was one of the biggest stories from Game 1 of the World Series

  • The YouTube ad behind home plate during Game 1 had baseball fans buzzing.
  • The ad was perfectly centered on the broadcast making the game look like a YouTube video.
  • A lot of fans found it annoying, but it still feels like a big win for YouTube.


The Los Angeles Dodgers won Game 1 of the World Series, 3-1, behind a strong pitching performance from Clayton Kershaw and some timely home runs. But despite a brisk 2 hour, 28 minute game and a questionable strike zone, the biggest story from Game 1 may have been an ad.

One of the most valuable pieces of advertising real estate on television is probably the backstop behind home plate, and YouTube came up with a brilliant way to utilize that spot and make it even more valuable.

Reactions to YouTube's home plate ad:

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YouTube's brilliant ad annoys fans during Game 1 of the World Series
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YouTube's brilliant ad annoys fans during Game 1 of the World Series
This #WorldSeries @youtube ad is distracting lol. #Astros #Dodgers #EarnHistory https://t.co/DDh7GZHQZ2
That youtube ad behind homeplate is insane..d red play logo makes it look lyk ur watching in youtube 😁😁 #WorldSeries
.@foxtv @mlb please remove that @youtube ad from behind home plate. the red logo is very distracting. #WorldSeries
Watching on my mobile: Is this YouTube ad placement behind the plate genius or am I the only one trying to push pla… https://t.co/vYiCDqpEV1
C'mon @MLB, @MLBONFOX, @FOXSports that YouTube ad behind home plate has gotta go. #WorldSeries
WTF @YouTube I love you, but you need stop this. Illusion the red "play" gives on the center of the screen is di… https://t.co/giqlGseN3h
Is the YouTube logo behind home plate annoying anyone else? #WorldSeries
That YouTube play button in he middle of my tv is freakin me out....man. #WorldSeries #dodgers https://t.co/xXXUw7giLU
That YouTube button is the most infuriating thing behind home plate since Angel Hernandez. #WorldSeries
please raise your hand if you have ever felt personally victimised by the YouTube logo behind home plate at the World Series
Oh, man, you absoultely have to stop what you're doing right now and watch this video. https://t.co/l44kJoi208
This #WorldSeries @youtube ad is distracting lol. #Astros #Dodgers #EarnHistory https://t.co/DDh7GZHQZ2
Anyone watching the World Series have the YouTube logo on the backstop messing with them?
The red youtube play button behind home plate is distracting and annoying. #FoxSports #WorldSeries
#FoxSports remove the you tube ad behind home plate-the red arrow logo too distracting!
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Baseball games are watched by millions and those spots behind home plate are shown on every pitch, hundreds of times each game. During most of Game 1 of the World Series, YouTube had a banner in one of the spots, advertising YouTube TV.

But what made YouTube's banner so brilliant is that their play button logo was perfectly sized and perfectly centered on the screen for the television broadcast. As a result, during any right-handed batter, it looked like the game was a YouTube video and that the viewer needed to click play.

If the point of advertising is to get viewers' attention, this worked like a charm.  Social media was flooded with people commenting on the YouTube ad.

Not everybody was amused, as there were plenty of people who described the ad as either "distracting" or "annoying," and called for Fox to either pull it from the game or move it.

But, of course, now websites like ours are writing about the ad, and considering nobody is going to stop using YouTube over this moment, this feels like a huge advertising win for YouTube and their YouTube TV service.

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