Snoop Dogg’s net worth on his 46th birthday

The human embodiment of 1990s West Coast gangster rap, Snoop Dogg’s swagger and over-the-top persona are as instantly recognizable as his music.

Even as his album sales lag from his glory days in the ’90s, the larger-than-life rapper once known as Snoop Doggy Dogg stays relevant — and routinely pulls in eight figures per year thanks to his lucrative touring schedule, endorsement contracts and the sheer brand power of his image and personality. On Oct. 20, Snoop Dogg, whose real name is Calvin Broadus, turns 46 years old. Read on to learn about one of rap’s richest moguls

Snoop Dogg through the years:

Snoop Dogg through the years
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Snoop Dogg through the years
SAN FRANCISCO, CA - FEBRUARY 06: DJ Snoopadelic AKA Snoop Dogg spins onstage during DirecTV Super Saturday Night co-hosted by Mark Cuban's AXS TV at Pier 70 on February 6, 2016 in San Francisco, California. (Photo by Christopher Polk/Getty Images for DirecTV)
UNSPECIFIED - CIRCA 1990: Photo of Snoop Dogg Photo by Al Pereira/Michael Ochs Archives/Getty Images
UNSPECIFIED - CIRCA 1990: Photo of Snoop Dogg & Dr. Dre (Photo by Raymond Boyd/Michael Ochs Archives/Getty Images)
CHICAGO - 1993: Rapper Snoop Doggy Dogg poses for a photo after his performance at the Regal Theater in Chicago, Illinois in 1993. (Photo By Raymond Boyd/Michael Ochs Archives/Getty Images)
Dr. Dre and Snoop Dogg (Photo by Jeff Kravitz/FilmMagic)
Snoop Dogg during 1994 MTV Video Music Awards at Radio City Music Hall in New York City, New York, United States. (Photo by Jeff Kravitz/FilmMagic)
LOS ANGELES, UNITED STATES: Rap artist Warren G (L) acknowledges the award received by Snoop Dogg (Calvin Brodus) at the 22nd Annual American Music Awards 30 January 1995 in Los Angeles. Brodus, who won as favorite artist in the rap-hip hop category, awaits a trial in Los Angeles after being accused in a gang-style murder in 1993. (COLOR KEY: Gold chain around neck.) AFP PHOTO (Photo credit should read Vince Bucci/AFP/Getty Images)
Publicity still of American singer and actor Snoop Doggy Dogg, aka, Cordozar Calvin Broadus Jr, 1996. (Photo by John D. Kisch/Separate Cinema Archive/Getty Images)
UNSPECIFIED - JANUARY 01: Photo of SNOOP DOGG (Photo by Michel Linssen/Redferns)
LOS ANGELES - 1998: Rapper Snoop Dogg poses for a portrait session underneath a sign that warns 'Beward Of The Dog' in an alley oustide of Encore Studios in 1998 in Burbank, California. (Photo by Estevan Oriol/Getty Images)
Snoop Dogg during 1999 American Music Awards in Los Angeles, California, United States. (Photo by Jeff Kravitz/FilmMagic, Inc)
Novi Sad, SERBIA: US rapper Snoop Dogg performs on stage during a concert at the Exit music festival in the Serbian town of Novi Sad, early hours 15 July 2007. Serbia's Exit Festival, one of the biggest music gatherings in Europe, kicked off Thursday with record number of foreign visitors, organizers said. The four-day Exit Festival, which will last from July 12-15, has been staged each summer since 2000 at an old fortress overhanging the River Danube in Serbia's second-biggest city, Novi Sad. AFP PHOTO / ANDREJ ISAKOVIC (Photo credit should read ANDREJ ISAKOVIC/AFP/Getty Images)
Snoop Dogg stands in front of a car in a scene from the film 'The Wash', 2001. (Photo by Lions Gate/Getty Images)
Snoop Dogg performs during the 1st Annual BET Awards June 19, 2001 at the Paris Hotel and Casino in Las Vegas. (Photo by M. Caulfield/WireImage)
Snoop Dogg during The 3rd Annual BET Awards - Arrivals at The Kodak Theater in Hollywood, California, United States. (Photo by Gregg DeGuire/WireImage for BET Entertainment)
Snoop Dogg during MTV's 'Iced Out' New Year's Eve 2005 - Show at MTV Studios - Times Square in New York City, New York, United States. (Photo by Theo Wargo/WireImage)
Snoop Dogg (Photo by Jesse Grant/WireImage)
LONG BEACH - 2007: Musician Snoop Dogg poses for the Ego Trippin' album photo shoot at Polytechnic High School. Long Beach, California 2007. (Photo by Estevan Oriol/Getty Images)
AUSTRALIA - NOVEMBER 02: ROD LAVER ARENA Photo of SNOOP DOGG, Snoop Dogg performing on stage (Photo by Martin Philbey/Redferns)
LOS ANGELES, CA - NOVEMBER 22: Snoop Dogg attends the 2009 American Music Awards at Nokia Theatre L.A. Live on November 22, 2009 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CA - FEBRUARY 20: Rapper Snoop Dogg walks around during the 2011 NBA All-Star Game at the Staples Center on February 20, 2011 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2010 NBAE (Photo by Wendi Kaminski/NBAE via Getty Images)
LATE NIGHT WITH JIMMY FALLON -SUPER BOWL from Indianapolis- Episode 581 -- Pictured: (l-r) Snoop Dogg in an interview with Jimmy Fallon on February 3, 2012 (Photo by Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
LAS VEGAS, NV - NOVEMBER 01: Rapper Snoop Lion performs during the 10th annual Gran Turismo Awards at the 2012 SEMA Show at the Rain Nightclub inside the Palms Casino Resort on November 1, 2012 in Las Vegas. (Photo by David Becker/Getty Images)
ATLANTA, GA - OCTOBER 09: Snoop Dogg on stage at the 2015 BET Hip Hop Awards at Boisfeuillet Jones Atlanta Civic Center on October 9, 2015 in Atlanta, Georgia. (Photo by Prince Williams/FilmMagic)

Snoop Dogg Net Worth: $135 Million

In 2016, Forbes released a list of the top-earning acts in all of hip-hop over the previous 10 years, what the publication dubbed “the decade of Dre.” The No. 10 spot went to none other than Snoop Dogg, whose charisma, longevity and ability to reinvent himself gives the rapper seemingly endless staying power.

Snoop earned $124 million over a 10-year span ending in September 2016, thanks to diverse revenue streams that included a lucrative touring schedule and ongoing endorsement contracts with Wonderful Pistachios and Burger King. He even cashed in on the green movement — although not the one concerning clean energy. The unabashed marijuana connoisseur launched his own line of pot, Leafs By Snoop.

All told, the rapper, pitchman and hip-hop philosopher earned:

  • $73 million between 2007 and 2011
  • $10 million in 2014
  • $10 million in 2015
  • $12.5 million in 2016

Don’t Miss: How Dr. Dre Built His $830 Million Empire By His 52nd Birthday

Snoop Dogg Albums

Snoop Dogg has sold 44.27 million albums worldwide, nearly 30 million of which were purchased in the United States. Eleven Snoop Dogg songs have become top 10 hits.

RELATED: Snoop and Martha Stewart 

Martha Stewart and Snoop Dogg
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Martha Stewart and Snoop Dogg
2017 MTV Movie and TV Awards ? Photo Room ? Los Angeles, U.S., 07/05/2017 ? Snoop Dogg and Martha Stewart. REUTERS/Danny Moloshok TPX IMAGES OF THE DAY
2017 MTV Movie and TV Awards ? Photo Room ? Los Angeles, U.S., 07/05/2017 ? Snoop Dogg and Martha Stewart. REUTERS/Danny Moloshok
LOS ANGELES, CA - MARCH 14: TV personality Martha Stewart (L) and recording artist Snoop Dogg attend The Comedy Central Roast of Justin Bieber at Sony Pictures Studios on March 14, 2015 in Los Angeles, California. The Comedy Central Roast of Justin Bieber will air on March 30, 2015 at 10:00 p.m. ET/PT. (Photo by Lester Cohen/WireImage)
LOS ANGELES, CA - MARCH 14: TV personality Martha Stewart (L) and recording artist Snoop Dogg attend The Comedy Central Roast of Justin Bieber at Sony Pictures Studios on March 14, 2015 in Los Angeles, California. (Photo by Kevin Mazur/WireImage)
A propos this week Taping twenty more episodes with @snoopdogg for @vh1 Watch the awards Sunday night !!! We are presenting! Photo @seenbysharkey I am at @frieze the giant art fair on Randall's island NYC
#snoopdogg relaxing after our show#marthastewart #marthaandsnoopspotluckdinnerparty
@marthaandsnoopdogg are about to present @mtv
Watch tonight as @snoopdogg and I cook Sushi with @morimoto and @abe_hiroki_en on martha and snoops potluck dinner party @vh1 9 pm
Here's a sneak peak at what my friend @SnoopDogg and I worked on with @tmobile for the Big Game. Thanks to @missjonesbakes for the great swestshirts!
Here's @Jasonderulo and @snoopdogg and me on our Christmas show on VH1 Enjoy!!

Of his 15 studio albums, none has ever done better than his first: “Doggystyle,” which sold 10 million copies and peaked at No. 1 when it was released in 1993. The rising superstar then released two more No. 1 albums: 1996’s “Doggfather” and 1998’s “Da Game is to Be Sold, Not to Be Told,” which sold 7.5 million and 9 million copies, respectively. His next five albums, which he released over the ensuing 10 years, sold at least 1.5 million copies each, but Snoop Dogg has not reached the No. 1 spot since 1998.

 Snoop Dogg SongRelease DateTotal Gross (or another financial figure)
 Drop it Like it’s Hot (No. 1) 12/11/2004 30 weeks on the charts
 I Wanna Love You (No. 1) 12/2/2006 29 weeks on the charts
 California Gurls (No. 1) 6/19/2010 27 weeks on the charts
 Buttons (No. 3) 9/23/2006 30 weeks on the charts
 Holidae In (No. 3) 11/8/2003 21 weeks on the charts
 Wiggle (No. 5) 6/21/2014 21 weeks on the charts
 Beautiful (No. 6)4/26/200320 weeks on the charts

Snoop’s album sales began to cool in 2009 when “Malice in Wonderland” sold just 750,000 copies. 2011’s “Doggumentary” sold a mere 60,000 copies and “Reincarnated” in 2013 sold 110,000 copies. In 2015, Snoop’s album sales took a turn for the positive again when “Bush” sold a quarter million copies.

He also released “Coolaid” in 2016 and “Neva Left” in 2017. Final sales numbers are not available for either album, but “Coolaid” debuted at No. 40, selling 11,127 copies in its first week. “Neva Left” didn’t crack the top 50. With 5.6 million streams and 11,515 equivalent sales, the album debuted at No. 54. Snoop is currently working on a new project, titled “Make America Crip Again,” an obvious reference to presidential politics.

Snoop Dogg Tour

Snoop stays relevant, in part, by maintaining a relentless touring schedule. He played 70 shows between June 2013 and June 2014 alone. In March 2017 he announced the launch of his Mt. Kushmore Wellness Retreat Tour, which featured acts like Lil Uzi Vert, Wiz Khalifa, Method Man, Redman and Cypress Hill. What was scheduled to be a two-day Snoop Dogg concert festival quickly ballooned into a 16-city tour across North America, thanks in large part to Snoop’s ongoing status as one of hip-hop’s most prominent legal pot advocates. According to Rolling Stone, the tour is billing itself as “the largest 4/20 cannabis celebration.”

Snoop Lion

Shortly before he released the aptly named “Reincarnated” album, the man the world had long known as “Snoop D-O Double G” had an epiphany that led to a rebranding. When the rapper from the mean streets of Long Beach, California went on a vacation to Jamaica, the vacation turned out to be an enlightenment.

The longtime Crip associate went to Jamaica as Snoop Dogg, but returned from the island nation as reggae artist Snoop Lion. Long considered the world’s marijuana mecca, it’s not surprising that Jamaica beckoned the man who has been one of the most visible and vocal cannabis advocates in the entertainment industry for nearly three decades. The trip, however, turned out to be much more than a pot party.

Once a key figure in the violent and controversial Death Row records label and the deadly East Coast/West Coast rap wars of the 1990s, Snoop emerged from Jamaica with a new philosophy on the power of positive music — and new dreadlocks to match. In fact, he has chilled out so much that he now enjoys a friendship and cooking collaboration with kitchen TV maven Martha Stewart on the VH1 show “Martha & Snoop’s Potluck Dinner Party.”

For Snoop Dogg, age is only a number. The soon-to-be 46-year-old continues to evolve, continues to entertain and continues to rake in millions of dollars a year. Now in middle age, the gangsta-rapper-turned-reggae-philosopher can still fill concert seats, land lucrative commercial deals and continue to influence hip-hop at the highest level.

Up Next: The Richest Rap Moguls in the World

This article originally appeared on Snoop Dogg’s Net Worth on His 46th Birthday

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