Walmart and Lord & Taylor are reportedly teaming up to create an 'online mall' and take on Amazon

  • Walmart is entering a deal to sell Lord & Taylor goods online, the Wall Street Journal reported.
  • The move is part of a plan to create an "online mall."
  • Walmart is locked in a bitter battle with Amazon as it moves online.


As Walmart seeks to broaden its assortment to better compete with Amazon, deals with other retailers have become a big part of its strategy.

The latest, according to a new report in the Wall Street Journal, is a new deal with department store Lord & Taylor. It includes a plan to sell the department store's goods in a dedicated area on Walmart.com, creating an "online mall" full of high-end designer brands for shoppers to browse.

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Real Workin’ Buddies Mr. Dusty

Price: $40

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Disney Frozen 12-Volt Ride-On Sleigh

Price: $298

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Monster Jam Grave Digger 24-Volt Battery Powered Ride-On

Price: $398

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Fisher-Price Zoom 'N Crawl Monster

Price: $35

Imaginext DC Super Friends Batman Batbot Xtreme

Price: $94

Nerf Rival Nemesis MXVII-10K

Price: $88

FurReal Roarin Tyler, the Playful Tiger

Price: $117

Huffy Electric Green Machine 24 Volt Battery-Powered Ride On

Price: $199

Disney Junior Doc McStuffins Baby All in One Nursery

Price: $80

LittleBits Star Wars Droid Inventor Kit

Price: $99

Mattel Barbie DreamHorse

Price: $90

Mattel Cars Florida Speedway 2

Price: $100

MGAEntertainment LOL Surprise Fizz Factory

Price: $33

Num Noms Nail Polish Maker

Price: $45

New Bright 1:14 RC Dash Cam Rock Crawler

Price: $60

Walmart exclusive

New Bright 10 Inch Rc Tumblebee

Price: $25

Adventure Force Light Command Light-up Motorized Blaster

Price: $25

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Recoil Starter Set by Skyrocket

Price: $118

Soggy Doggy Board Game

Price: $19

Paw Patrol – My Size Lookout Tower

Price: $100

"Hatchimals Surprise"

Price: TBA

Details for this year's Hatchimals toy have not been released yet, but Walmart still expects it to be a big seller.

Pop-a-Balls Drop & Pop Ball Pit

Price: $50

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WowWee Fingerlings

Price: $15

Mayka Toy Block Tape

Price: $17 for a four-pack

Mickey's Transforming Roadster Racer RC

Price: $50

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Lord & Taylor is a higher-end department store, which aligns with Walmart e-commerce head Marc Lore's goal of pulling the Walmart.com experience upscale with more premium products, as Lore stated in his speech on Walmart's investor's day.

Still, the designer brands that Lord & Taylor carries seem like a big jump for the average Walmart.com customer, which would signify a major shift in broadening online assortment if the deal were to happen.

Walmart-owned Jet.com is also moving upscale, and it will soon begin selling products from fellow Walmart brands Bonobos and ModCloth. Jet targets a more urban, millennial consumer, however, while Lord & Taylor's bread and butter is a little older and more suburban.

RELATED: 7 shock-worthy facts about Amazon

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7.5 percent of Seattle's working-age population are Amazon employees

Amazon has more than 300,000 employees worldwide, and 40,000 in Seattle alone.

As a portion of the city's working-age population — roughly 528,000 — that comes out to 7.5% of the city working at Amazon.

For perspective, if the same portion of New York City's adults worked for one company, that company would have about 488,000 locals on staff.

Amazon accounts for 43% of all online sales

Amazon used to be a way to buy books online; today, it's the default buying site for just about everything, especially for people who have Amazon Prime.

An analysis by Slice Intelligence released in February found that 43% of all US online retail sales were done through Amazon in 2016.

That's up from 33% in 2015 and 25% in 2012.

1 out of every 4 US adults has Amazon Prime.

Speaking of Amazon Prime, the company now counts approximately 63 million people among its subscriber base, or about 25% of the total US adult population.

That number may underestimate the true coverage, however, since it doesn't account for multiple adults in one household all sharing the same Prime account.

Amazon ships 1.6 million packages a day

Amazon fulfillment is a beast of its own.

A report from 2013 (the latest year for which data are available) found Amazon shipped 608 million packages that year, or 1.6 million packages a day.

As of 2015, Amazon estimated its fulfillment centers were within 20 miles of 31% of the US population, and within 20 miles of 50-65% of its core, same-day-accessible market.

That's enough cardboard to span all of West Virginia

A back-of-the-envelope calculation reveals all those packages (not including padded envelopes) yield roughly 26,400 square miles of cardboard.

The total land area of West Virginia, meanwhile, is just north of 24,000 square miles.

Given the speed of Amazon's shipments, the company could blanket the whole US in cardboard in about five months.

45,000 robots roam the floors of Amazon's warehouses

To help those shipments leave the warehouses on time, Amazon relies on a growing fleet of autonomous robots that fetch packages from their shelves and bring them to human employees.

The 45,000 robots live across 20 fulfillment centers in the US. In 2016, the company increased the fleet 50% from its prior head count of 30,000.

Amazon is more valuable than all major brick-and-mortar retailers combined

The sum total of those investments in infrastructure and supply chain management have made Amazon by far the most valuable retailer in the United States.

Amazon's $356 billion valuation is so big, it's larger than Wal-Mart, Target, Best Buy, Macy's, Kohl's, JCPenney, and Sears combined.

With the recent acquisition of Whole Foods, there are no signs the retailer has any plans of slowing down.

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The move would also signify a major rethink by brands like Lord & Taylor that are trying to compete with Amazon online as store traffic sags. Previously reluctant to team up with Walmart due to its heavy-discounting reputation, the brands are now seeming to take on a "the enemy of my enemy is my friend" approach.

Walmart is now hoping to be seen as "the clear number two in the space," an anonymous source told the WSJ.

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