Google removes Maps feature showing calories and mini-cupcakes after huge online backlash

Google is constantly testing new features for its Maps app, from the estimated elevation for cyclists to video footage of the searched location. 

But this time, a feature for directions that shows you how many calories you'd burn when in walking mode caused quite a backlash online. 

With the test update, which also showed you how many mini cupcakes (!) you'd burn if you walked instead of drove, Google probably wanted to motivate people to stop being lazy bastards to be more healthy. It got the opposite reaction. 

While other navigation apps like Citymapper, which is incredibly popular in the UK, already have a calorie-counting feature, the pink-colored mini cupcakes really upset people online who saw it as perpetrating fat-shaming culture, particularly of women:

Twitter backlash at Google maps for 'fat-shaming'
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Twitter backlash at Google maps for 'fat-shaming'
Why does Google Maps suddenly show me calories burned for walking routes (with a picture of a fucking cupcake) and how do I turn it OFF
ty for shaming me for my mini cupcake consumption google maps!!!!
Lol every woman I know has been sexually assaulted and google maps is telling me how many calories I'll burn on my walk to work
Google maps is telling me that an hours walk is only 220 calories and now I want to set things on fire.
Did anyone notice at google maps tells you how many calories you'll burn on a walk, and what kind of indulgence it'…
Apparently @googlemaps now tells you how many calories you'll burn on your route. How about let's not. @NEDAstaff
Idk whose idea it was to add to google maps walking routes both the estimated calories burned and an equivalent food, but they can GTFO 😡🙄
I truly can’t wrap my head around how thoughtless and reckless this is as an automatic feature!! Especially with no intuitive way to opt out

In addition, it turned out it wasn't possible to switch the feature off, as Politico'sTaylor Lorenz noted:

And people rightly pointed to the fact that it's very triggering for people with eating disorders:

Google Maps confirmed to Mashable it removed the experiment, which was for iPhone users only, based on strong user feedback. 


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