Airbnb Africa arrivals more than double to 1.2 mln

JOHANNESBURG (Reuters) - U.S. short-term rental service Airbnb Inc registered 1.2 million guest arrivals in Africa last year driven by the plugged-in millennial generation, its senior official said on Tuesday.

Airbnb has shaken up the market for travel accommodation, competing with hotels by allowing people to rent out their homes or apartments, either in full or as part of a house-share.

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The best Airbnb listings in the world

Historic and Elegant Suite in a Former Ryokan 

Kyoto, Kyoto Prefecture, Japan  
Price per night: $165

Photo credit: Airbnb.com 

Unique 1 bedroom villa in Seminyak 

Kuta, Bali, Indonesia 
Price per night: $96

Photo credit: Airbnb.com 

The Brandy Bus - Renovated Bus in Quiet Paradise

Nairobi, Nairobi, Kenya
Price per night: $80

Photo credit: Airbnb.com

Cave with garden at Sacromonte

Granada, Andalusia, Spain
Price per night: $60

Photo credit: Airbnb.com

Holiday in Toscany in the Strettoio

Rignano sull'Arno, Tuscany, Italy
Price per night: $64

Photo credit: Airbnb.com

Luxury room with Taipei 101 View 

Wenshan District, Taipei City, Taiwan
Price per night: $55

Photo credit: Airbnb.com 

SECRET GARDEN SANCTUARY Rio Del Mar 

Aptos, CA, United States   
Price per night: $189 

Photo credit: Airbnb.com 

Vacation house in etno-eco village Humac 

Jelsa, Split-Dalmatia, Croatia
Price per night: $61

Photo credit: Airbnb.com 

I SETTE CONI - TRULLO EDERA 

Ostuni, Brindisi, Italy 
Price per night: $82 

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Exceptional property private beach 

Governador Celso Ramos, Santa Catarina, Brazil  
Price per night: $81 

Photo credit: Airbnb.com 

Malibu Yurt Retreat On Organic Farm 

Malibu, CA, United States
Price per night: $145 

Photo credit: Airbnb.com 

PRIVATE 3 BEDR. RIAD, AN EXCLUSIVE RENTAL 

Marrakesh, Marrakech-Tensift-El Haouz, Morocco
Price per night: $92 

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Tile House 

Twentynine Palms, CA, United States 
Price per night: $185 

Photo credit: Airbnb.com 

Jack Sparrow House, Cornwall 

Helston, Cornwall, United Kingdom 
Price per night: $136 

Photo credit: Airbnb.com 

A quiet yurt in Savoie - Bauges

Bellecombe-en-Bauges, Rhone-Alpes, France 
Price per night: $84 

Photo credit: Airbnb.com 

Bennu House - Most Romantic Design Villa in Ubud 

Ubud, Bali, Indonesia 
Price per night: $124 

Photo credit: Airbnb.com 

Unique Cob Cottage 

Mayne Island, BC, Canada 
Price per night: $132 

Photo credit: Airbnb.com 

Off-grid tiny cottage in nature 

Sakuho, Minamisaku District, Nagano Prefecture, Japan 
Price per night: $93 

Photo credit: Airbnb.com 

NewEarth Haven - Amethyst Crystal Dome 

Ubud, Bali, Indonesia 
Price per night: $77 

Photo credit: Airbnb.com 

Hidden Gem of Budapest City Centre 

Budapest, Budapest, Hungary 
Price per night: $75 

Photo credit: Airbnb.com 

OLD TOWN SQUARE, FREE PARKING! 

Prague, Prague, Czech Republic 
Price per night: $82 

Photo credit: Airbnb.com 

Cubehouse in central Rotterdam 

Rotterdam, South Holland, Netherlands 
Price per night: $164 

Photo credit: Airbnb.com 

3 Story Cape Town Penthouse

Cape Town, Western Cape, South Africa 
Price per night: $116 

Photo credit: Airbnb.com 

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Presenting the latest figures at the Johannesburg City Hall, Chris Lehane, Airbnb's Global Head of Public Policy and Public Affairs, said growth in inbound visitors to Africa jumped from 572,000 in the period 2015-16 to 1.2 million in September 2016- September 2017.

South Africa is the leading country on the continent in total guest arrivals, followed by Morocco.

Close to 60 percent of trips in the past year were booked by millennials and 18 percent of guests are travelling as part of a family.

"Millennials in particular are looking for authentic and real experiences. They don't want mass travel, they want the sort of healthy, sustainable, authentic and real travel," Lehane said.

Usually defined as people who reached adulthood around 2000, millennials use online travel sites that aggregate thousands of hotels and make choices based on peer reviews, according to leisure-and-hospitality industry advisor Grant Thornton.

They want to feel like locals in a bar or food market where they can hang out with people from the neighbourhood and tuck in to locally sourced food.

Airbnb this year launched Experiences in South Africa, an offer through which locals create unique activities, giving travellers access and deep insights into communities and places they may not otherwise come across.

Lehane said the firm will invest $1 million through 2020 to "promote and support community-led tourism projects in Africa", where 100,000 listings were reached last year.

 

(Reporting by Nqobile Dludla, editing by Ed Osmond)

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