Evan Spiegel says this is the top thing his employees have asked him to get better at as Snap’s CEO (SNAP)

 

After years of shying from the spotlight, Snap Inc. CEO Evan Spiegel is ready to raise his profile.

“I really am trying to do a better job of communicating to the world and internally," he said onstage at Vanity Fair's New Establishment conference on Tuesday.

Spiegel said that although he didn't regret taking Snap public back in March, "one thing I did underestimate is how much more important communication becomes."

Now Spiegel, 27, is focused on learning "how to best communicate the Snap story" to the outside world, he said Tuesday. And he's realized the need for more communication inside his own company too.

11 PHOTOS
Miranda Kerr and Evan Spiegel
See Gallery
Miranda Kerr and Evan Spiegel
Miranda Kerr and her Snapchat CEO boyfriend, Evan Spiegel arrive at the state dinner in honor of President of Finland and the Prime Ministers of Norway, Sweden, Denmark and Iceland at the White House in Washington on May 13, 2016. / AFP / Olivier Douliery (Photo credit should read OLIVIER DOULIERY/AFP/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 14: Miranda Kerr and Evan Spiegel arrives at the 2016 Pre-GRAMMY Gala And Salute to Industry Icons Honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills City. (Photo by Steve Granitz/WireImage)
BEVERLY HILLS, CA - FEBRUARY 14: Co-founder of Snapchat Evan Spiegel (L) and model Miranda Kerr attend the 2016 Pre-GRAMMY Gala and Salute to Industry Icons honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills, California. (Photo by Michael Kovac/WireImage)
LOS ANGELES, CA - MAY 03: (EXCLUSIVE COVERAGE) Co-founder and CEO of Snapchat Evan Spiegel and model Miranda Kerr attend the Berggruen Institute: 5 Year Anniversary Celebration at The Beverly Wilshire on May 3, 2016 in Los Angeles, California. (Photo by Vivien Killilea/Getty Images for Berggruen Institute)
LOS ANGELES, CA - FEBRUARY 15: Entrepreneur Evan Spiegel (L) and Model Miranda Kerr attend the Republic Records Grammy Celebration presented by Chromecast Audio at Hyde Sunset Kitchen & Cocktail on February 15, 2016 in Los Angeles, California. (Photo by Imeh Akpanudosen/Getty Images for Republic Records)
LOS ANGELES, CA - FEBRUARY 15: Entrepreneur Evan Spiegel and model Miranda Kerr attend Warner Music Group's annual Grammy celebration at Milk Studios Los Angeles on February 15, 2016 in Los Angeles, California. (Photo by JB Lacroix/WireImage)
LOS ANGELES, CA - AUGUST 12: Miranda Kerr and billionaire boyfriend Evan Spiegel are seen out and about leaving LAX on August 12, 2015 in Los Angeles, California. (Photo by HEV/BuzzFoto via Getty Images)
LOS ANGELES, CA - AUGUST 12: Miranda Kerr and billionaire boyfriend Evan Spiegel are seen out and about leaving LAX on August 12, 2015 in Los Angeles, California. (Photo by HEV/BuzzFoto via Getty Images)
BEVERLY HILLS, CA - FEBRUARY 14: Co-founder and CEO of Snapchat Evan Spiegel (L) and model Miranda Kerr attend the 2016 Pre-GRAMMY Gala and Salute to Industry Icons honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CA - AUGUST 12: Miranda Kerr and Evan Spiegel are seen at LAX. on August 12, 2015 in Los Angeles, California. (Photo by GVK/Bauer-Griffin/GC Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Unlike other tech execs, Spiegel rarely holds all-hands meetings with Snap employees or communicates his broader strategy to the company at large. But around the time of Snap's initial public offering, he did start a new tradition of conducting written Q&As with employees through a shared Google document, as Business Insider previously reported.

The need for more internal communication was in response to an employee survey Spiegel sent out earlier this year, he said Tuesday, adding that the top response was, "We want to hear more from you."

Spiegel has realized the public investors want to hear more from him too. He recognized that "investors are fearful we’ll never be profitable or competitors will kill us or something like that."

But Spiegel downplayed any threat from Facebook-owned Instagram, which has aggressively copied Snapchat's core features in recent months and is estimated to make more than triple Snap's revenue this year.

Spiegel is betting that Snap's focus on product innovation and understanding of young people will give it the ultimate edge over Facebook's copying efforts in the long run.

"I think what we found by focusing relentlessly on creativity, our customers show us what’s next and what they want," he said.

NOW WATCH: The fabulous and charmed life of 26-year-old self-made billionaire, Snap CEO Evan Spiegel

See Also:

SEE ALSO: The cult of Evan: What life is like inside Snap post-IPO

Read Full Story

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.