Cowboys extend reign as most valuable NFL team: Forbes

(Reuters) - The Dallas Cowboys are the most valuable National Football League team for an 11th consecutive year, valued at nearly twice the league average, according to the annual list published by business magazine Forbes on Monday.

The Cowboys, who have reached the playoffs only nine times since winning their last Super Bowl in 1995, are worth $4.8 billion, up 14 percent rise from last year, Forbes said.

Reigning Super Bowl champions New England Patriots ($3.7 billion) were joined by New York Giants ($3.3 billion), Washington Redskins ($3.1 billion) and San Francisco 49ers ($3.05 billion) in the top five.

Forbes calculated the average value of the NFL's 32 teams at $2.52 billion, an 8 percent jump that was driven by hefty TV contracts and new stadiums and stadium renovations that help to generate more revenue from premium seating and amenities.

The 10 most valuable NFL teams:

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The top 10 most valuable NFL teams: 2017-18
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The top 10 most valuable NFL teams: 2017-18

10. Philadelphia Eagles ($2.65 billion)

(Photo by Scott Winters/Icon Sportswire via Getty Images)

9. New York Jets ($2.75 billion)

(Photo by Tom Szczerbowski/Getty Images)

8. Houston Texans ($2.80 billion)

(Photo by Tim Warner/Getty Images)

7. Chicago Bears ($2.85 billion)

(Photo by Robin Alam/Icon Sportswire via Getty Images)

6. Los Angeles Rams ($3 billion)

(Photo by Harry How/Getty Images)

5. San Francisco 49ers ($3.05 billion)

(Photo by Stephen Brashear/Getty Images)

4. Washington Redskins ($3.1 billion)

(Photo by Harry How/Getty Images)

3. New York Giants ($3.3 billion)

(Photo by Andrew Dieb/Icon Sportswire via Getty Images)

2. New England Patriots ($3.7 billion)

(Photo by Chris Graythen/Getty Images)

1. Dallas Cowboys ($4.8 billion)

(Photo by Andy Cross/The Denver Post via Getty Images)

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For the complete list visit Forbes.

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