What average Americans spend on groceries -- See how you stack up

The monthly grocery budget in the U.S. varies from 12.4 percent to as much as 33 percent of household income, according to the USDA. With such a variation, you might be wondering how your grocery store bill stacks up to other people across the country.

GOBankingRates conducted a survey of 1,009 people on Google Surveys. Each respondent answered the question, “About how much money do you spend each month on groceries?” Check out the surprising — and not so surprising — answers received about how Americans budget for groceries.

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Male vs. Female: Average Food Cost Per Month


On average, women responding to the GBR survey spend 11 percent more per month than male respondents. Women surveyed, on average, reported shelling out $323 per month for groceries, while men averaged $290. Women account for 51 percent of grocery shoppers, according to research statistics from Video Mining, a research company that provides in-store shopper analytics.

Women also spend an average of $2.73 more per shopping trip than men do. Roughly 74 percent of women report being their household’s primary cook, according to the USDA, which might lead to a higher average grocery bill.

Shopping habits between men and women differ, which could also account for the difference. Women are more likely to make a list of needed items before leaving home — with 69 percent of women reporting that they do so, compared to only 52 percent of men. Coupon clipping is another woman-dominated activity, with 57 percent of females searching out grocery coupons and only 41 percent of men. Cupboard staples and coupon items make their way onto womens’ grocery list, which could lead to the slightly higher expenditures by women.

RELATED: Check out these sneaky tricks supermarkets use to get you to spend more:

10 supermarket traps
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10 supermarket traps

Large shopping carts

According to Martin Lindstrom, the larger the shopping cart, the more likely you are to spend. The marketing consultant told The Consumerist"We doubled their size as a test, and customers bought 19% more."

Pleasing aromas and colorful sights

Walking into a grocery store and smelling freshly baked goods and flowers, especially if you're in a good mood, is a surefire way to get you to throw a few unnecessary items into your cart as your begin shopping experience.

Fresh produce first​

After you've already been tricked into picking up a loaf of bread or some flowers, supermarkets also get you by placing the produce in the front of the store. By doing this, they fool you into believing you're being healthier by shopping for fruits and veggies first so you won't feel bad if you decide to stock up on a few unhealthier snacks along the way to checkout, too.

Mist on produce

You may think the mist on fresh fruits and veggies is helping the produce, but in all actuality, it makes them rot faster. Also, be sure to shake off the access water before purchasing your produce -- the mist tends to add additional weight, making the price go up.

Slow, boring music

Have you ever wondered why most grocery stores play some sort of elevator music? It's because they want you to take your time while shopping. Many stores play music slower than the average heartbeat, so pop your headphones in and play upbeat music to combat this trick.

10-for-$10 promotions

It's common to believe you're getting a great deal during a 10-for-$10 promotion, but say, if a can of beans was originally 87 cents, you're actually paying more versus buying 10 of the same cans when they aren't on "sale."

Dairy being in the back of the store

The reasoning behind the age-old trick of placing milk and other dairy products in the back of the store may surprise you. Although it forces you to walk through various aisles, the true reason is because trucks unload their shipments in the back of store, and since milk needs to be refrigerated immediately, the easiest place to keep it is in the back.

More expensive items at eye level

If you've ever wondered why all of the expensive items seem to be the most accessible, there's a reason behind that, too. Supermarkets place cheaper items on the lower and higher shelves and reserve the middle, or eyesight level, shelves for their most expensive products.

Buying premium deli products

Just because you are buying a seemingly fresh cut of meat or fish from the deli and paying a higher price, doesn't necessarily mean the product is of better quality. Often times, the meat was previously frozen meaning you may have to use it sooner than meat you would buy from the frozen section.

Changing the layout of the store... often

Don't get too comfortable with your local supermarket's layout. Markets believe that when a person remembers where there items they plan on buying are, they'll spend less time in the store and will ultimately spend less money.



Learn More: 6 Reasons Why Women Are Struggling to Buy a Home

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Millennials Have a Small Grocery Budget


Millennial respondents to the GBR Survey spent the least on the monthly grocery budget, with 18- to 24-year-old respondents averaging just $237 per month. That’s a third less than the average American aged 45 to 54, the group that reported spending the most.

The gap closely parallels statistics published by the U.S. Department of Labor on Generational Spending Habits. Millennials even spent about $30 less per month than the average American over 65, the group with the second smallest average grocery bill.

Millennials aren’t just living off the ramen noodles diet, either. But they do spend money differently than generations before them. Ignoring the advice of baby boomer family members, millennials eat an average of 1.77 meals per day, instead of “three squares.” They’re more likely to eat these meals in a restaurant or order take-out, make about 4 trips to the grocery store per month, and are also less likely to clip grocery coupons and more likely to order groceries online.

Brick-and-mortar grocery stores are scrambling to adapt to the new style of shopping habits displayed by the 79 million millennial consumers in the U.S. Convenient in-store “groceraunts” are just one way retailers are attempting to draw younger consumers back to the store. Some are taking the dining and grocery hybrid to new heights, like these stores selling everything from diamonds to doorbells.

More Insights: 3 in 5 Millennials Say ‘FOMO’ Isn’t an Excuse for Reckless Spending, Survey Finds

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Higher Income Earners Spend More on Groceries


Respondents to the GBR survey making less than $24,000 annually spent an average of $271 per month on their grocery budget. Not surprisingly, as income increased, so did grocery spending:

  • Respondents’ average food cost per month climbed by 9 percent for every $25,000 increase in salary up to $75,000.
  • People earning between $100,000 and $149,000 spent 36 percent more than those making $24,000 or under with an average grocery bill of $369.
  • Those making more than $150,000 spent $450 per month, 66 percent more than the lowest wage earners.
  • The highest earners spent just 3.6 percent of their annual wages on food, compared with 13.55 percent for the lowest wage earners.

A higher income rolls out a smorgasbord of options. People with higher income can afford to pay more for organic produce, prepared foods and gourmet items. Low income not only comes with a need to make every penny count to stretch the food budget, but it can also come with few choices. Impoverished and rural areas where lower income workers reside are often food deserts without access to fresh produce or other healthful whole foods.

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People Living in the South Spend More on Groceries


Southern states are legendary for their tasty cuisine, so it comes as no great surprise that Southerners’ grocery bills top the nation at an average of $308 per month. That’s in addition to the amount Southerners spend splurging on fast food.

People living in the Midwest had the second highest average grocery bill at $305. The difference, however, doesn’t amount to higher grocery prices across the country. According to average food prices provided on Numbeo, the Midwest and the South have the lowest grocery prices nationally. These states also have the highest rate of obesity, according to the CDC.

The Northeast had the lowest average food cost per month at $290 and the West the second lowest at $297. These states also have some of the lowest obesity rates in the nation, and prices as much as 17 percent higher than the lower-priced groceries in the Midwest.

More Insights: 55% of Americans Are Splurging on Things That Could Kill Them


Groceries Are Among Average American’s Top Monthly Expenses


The GOBankingRates survey was one of five polls asking Americans about their monthly household expenses. Groceries came in as the second most expensive monthly budget item, followed by rent or mortgage.

Respondents spent more on groceries at $302 per month than the combined cost of their car payment ($166), household necessities ($61) and clothing ($50).

Planning a careful grocery shopping strategy can save you hundreds of dollars on your annual grocery tab. Meal planning apps like eMeals take the guesswork out of menu planning by prepping an entire week’s worth of meals for a monthly price of $5 to $10. Print off a custom grocery list to shop for ingredients, or send the list to Walmart, Kroger or other participating stores to pick up your ingredients and avoid impulse shopping. Menus are designed for your eating style with plan options ranging from kid-friendly to Paleo. As a free alternative, What’s for Dinner’s website lets you browse recipes and create your own custom shopping list.

Next Up: 35 Ways to Save Hundreds on Groceries

This article originally appeared on GOBankingRates.com: What Average Americans Spend on Groceries — See How You Stack Up

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