Best Buy explains why it charged $42 for a case of water in Texas during the hurricane in 'a big mistake' (BBY)

Social media lit up on Tuesday after a picture was posted by a reporter on Twitter which appeared to show a Best Buy in Texas charging $42 for a case of Dasani water.

The picture also showed the price for a case of SmartWater at $29, with a sign noting that there was a "limited supply" of it.

Subsequent commenters accused the store in the Houston suburb of Cypress, Texas of price gouging. A 24-pack of water like that usually costs anywhere between $15 and $20 — even online.

In a statement, a Best Buy spokesperson told Business Insider the pricing was "a big mistake." The price was seen only on Friday, and was due to an employee mistakenly pricing the entire case of water using the price for a single bottle and multiplying it.

19 PHOTOS
Animals being rescued during Hurricane Harvey
See Gallery
Animals being rescued during Hurricane Harvey
A man carries a dog after being rescued from rising floodwaters due to Hurricane Harvey in Spring, Texas, U.S., on Monday, Aug. 28, 2017. A deluge of rain and rising floodwaters left�Houston�immersed and helpless,�crippling a global center of the oil industry and testing the economic resiliency of a state thats home to almost 1 in 12 U.S. workers. Photographer: Luke Sharrett/Bloomberg via Getty Images
A boy hugs his grandmothers' dog after being rescued from rising floodwaters due to Hurricane Harvey in Spring, Texas, U.S., on Monday, Aug. 28, 2017. A deluge of rain and rising floodwaters left�Houston�immersed and helpless,�crippling a global center of the oil industry and testing the economic resiliency of a state thats home to almost 1 in 12 U.S. workers. Photographer: Luke Sharrett/Bloomberg via Getty Images
HOUSTON, TX - AUGUST 27: Volunteers and officers from the neiborhood security patrol help to rescue residents and their dogs in the upscale River Oaks neighborhood after it was inundated with flooding from Hurricane Harvey on August 27, 2017 in Houston, Texas. Harvey, which made landfall north of Corpus Christi late Friday evening, is expected to dump upwards to 40 inches of rain in Texas over the next couple of days. (Photo by Scott Olson/Getty Images)
HOUSTON, TX - AUGUST 27 2017: Elma Moreno comforts her dog, Simon as they are loaded on to a trucks after being evacuated from their flooded apartment. Tropical Storm Harvey is causing major flooding throughout Houston and Southeast Texas. (Photo by Robert Gauthier/Los Angeles Times via Getty Images)
A man carries a dog after being rescued from rising floodwaters due to Hurricane Harvey at the Highland Glen housing development in Spring, Texas, U.S., on Monday, Aug. 28, 2017. A deluge of rain and rising floodwaters left�Houston�immersed and helpless,�crippling a global center of the oil industry and testing the economic resiliency of a state thats home to almost 1 in 12 U.S. workers. Photographer: Luke Sharrett/Bloomberg via Getty Images
Bentley, a 10 year old maltese, takes refuge with his owner in a school after they lost their home to Hurricane Harvey in Rockport, Texas, U.S. August 26, 2017. REUTERS/Adrees Latif
Pets are evacuated from flood waters from Hurricane Harvey in Dickinson, Texas August 27, 2017. REUTERS/Rick Wilking
People and their pets are rescued from flood waters from Hurricane Harvey on a boat in Dickinson, Texas August 27, 2017. REUTERS/Rick Wilking
Kenneth and Minnie Bice prepare to sleep outside the M.O. Campbell Red Cross shelter in Aldine, Texas, United States August 28, 2017. Pets are not allowed inside and so the two are sleeping on the portico with their two dogs and a cat. REUTERS/Peter Henderson
HOUSTON, TX - AUGUST 27: Residents carry their pets and belongings along Mercury Drive as they flee flood water at their homes in Houston, TX on Sunday, Aug 27, 2017. Rising water from Hurricane Harvey pushed thousands of people to rooftops or higher ground Sunday in Houston. (Photo by Jabin Botsford/The Washington Post via Getty Images)
Flood victims move crates with pets at a shelter in the George R. Brown Convention Center during the aftermath of Hurricane Harvey on August 28, 2017 in Houston, Texas. Rescue teams in boats, trucks and helicopters scrambled Monday to reach hundreds of Texans marooned on flooded streets in and around the city of Houston before monster storm Harvey returns. / AFP PHOTO / Brendan Smialowski (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
People check in with their pets to a shelter in the George R. Brown Convention Center during the aftermath of Hurricane Harvey on August 28, 2017 in Houston, Texas. Rescue teams in boats, trucks and helicopters scrambled Monday to reach hundreds of Texans marooned on flooded streets in and around the city of Houston before monster storm Harvey returns. / AFP PHOTO / Brendan Smialowski (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Evacuation residence from the Meyerland area are loaded onto a truck on an I-610 overpass during the aftermath of Hurricane Harvey August 27, 2017 in Houston, Texas. Hurricane Harvey left a trail of devastation Saturday after the most powerful storm to hit the US mainland in over a decade slammed into Texas, destroying homes, severing power supplies and forcing tens of thousands of residents to flee. / AFP PHOTO / Brendan Smialowski (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Evacuation residents from the Meyerland wait on an I-610 overpass for further help during the aftermath of Hurricane Harvey August 27, 2017 in Houston, Texas. Hurricane Harvey left a trail of devastation Saturday after the most powerful storm to hit the US mainland in over a decade slammed into Texas, destroying homes, severing power supplies and forcing tens of thousands of residents to flee. / AFP PHOTO / Brendan Smialowski (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
HOUSTON, TX - AUGUST 28: People make their way out of a flooded neighborhood after it was inundated with rain water, remnants of Hurricane Harvey, on August 28, 2017 in Houston, Texas. Harvey, which made landfall north of Corpus Christi late Friday evening, is expected to dump upwards to 40 inches of rain in areas of Texas over the next couple of days. (Photo by Scott Olson/Getty Images)
HOUSTON, TX - AUGUST 28: Evacuees make their way to dry land after leaving their homes that were inundated with flooding from Hurricane Harvey on August 28, 2017 in Houston, Texas. Harvey, which made landfall north of Corpus Christi late Friday evening, is expected to dump upwards to 40 inches of rain in Texas over the next couple of days. (Photo by Joe Raedle/Getty Images)
A vet holds a dog at a shelter in the George R. Brown Convention Center during the aftermath of Hurricane Harvey on August 28, 2017 in Houston, Texas. Rescue teams in boats, trucks and helicopters scrambled Monday to reach hundreds of Texans marooned on flooded streets in and around the city of Houston before monster storm Harvey returns. / AFP PHOTO / Brendan Smialowski (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
HOUSTON, TX - AUGUST 28: People evacuate their homes after the area was inundated with flooding from Hurricane Harvey on August 28, 2017 in Houston, Texas. Harvey, which made landfall north of Corpus Christi late Friday evening, is expected to dump upwards to 40 inches of rain in Texas over the next couple of days. (Photo by Joe Raedle/Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Best Buy does not typically sell cases of water, the statement notes, and so the point of sale system had no price for the entire case.

The Best Buy location has been closed after Friday due to the storm. 

"As a company we are focused on helping, not hurting affected people. We’re sorry and it won’t happen again," the statement says.

Though Best Buy wasn't participating, price gouging for essential goods is routinely an issue in the wake of natural disasters. The Texas Attorney General told the same reporter that the office had received 225 emails and 550 complaints of price gouging since Hurricane Harvey devastated the Texan Gulf region.

NOW WATCH: A 'beer sommelier' explains how pouring a beer the wrong way can give you a stomach ache

See Also:

SEE ALSO: These stories of people being rescued from Hurricane Harvey will restore your faith in humanity

Read Full Story

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.