'Psychologically scarred' millennials are killing countless industries from napkins to Applebees — here are the businesses they like the least
Millennials' preferences are killing dozens of industries.
There are many complex reasons why millennials' preferences differ from prior generations, including less financial stability and psychological scars from growing up during the recession.
"I think we have got a very significant psychological scar from this great recession," Morgan Stanley analyst Kimberly Greenberger told Business Insider.
Here are 19 things that millennials are killing.
- Chick-fil-A combined two of its best menu items — but it didn't quite live up to the hype
- Millennials reveal their top 100 favorite brands
- People are freaking out about a potential clash between a 'gang' of 'outsiders, misfits, and weirdos' called the Juggalos and far-right Trump supporters