Kylie Jenner’s Kylie Cosmetics on way to becoming $1B brand

Los Angeles — Look out, L'Oréal and Lauder — Kylie has you in her sights.

Ever since 19-year-old Kylie Jenner launched her now-signature Kylie Lip Kits on Nov. 30, 2015 — when the three shades sold out in seconds — there has been raging speculation about the size of her business, with guesstimates ranging from $50 million up to $300 million being tossed around by those in the financial, beauty and tech spaces.

Well, here's the bad news for more-established beauty players: Jenner's surpassed the higher figure with ease. Kylie Cosmetics actually has done $420 million in retail sales — in just 18 months — Kris Jenner revealed to WWD last week during an interview in her office at her home in Hidden Hills in Los Angeles. It was the first time the Jenners have disclosed the scale of Kylie's business, and they provided WWD with documentation.

Here's a look at how much the original Kylie Lipkits were reselling for:

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Kylie Lipkits resale prices
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Kylie Lipkits resale prices

Kylie Jenner SIGNED Matte Lipstick Lip Kit Gloss FULL LINE SET ALL 14 COLORS

Asking price: $1,199.99

Photo credit: eBay.com

Kylie Jenner SIGNED Matte Lipstick Lip Kit Gloss FULL LINE SET ALL 11 COLORS

Asking price: $1,099.99

Photo credit: eBay.com

LIP KIT BY KYLIE JENNER-KOKO-CANDY-DOLCE-POSIE-KOURT-HEIR-GLOSS-METAL-EXPOSED

Asking price: $900

Photo credit: eBay.com

Kylie Jenner Complete Set of ALL 19 Lip Kit Matte Gloss Metals Lipkits

Asking price: $750

Photo credit: eBay.com

Kylie Jenner Complete Set | 12 Lip Kits | 3 Lip Glosses | 4 Metal Mattes

Asking price: $749

Photo credit: eBay.com

NIB Auth Kylie Jenner Matte Lip Kit Gloss Metals FULL LINE SET OF ALL 14 COLORS!

Asking price: $699

Photo credit: eBay.com

NIB Kylie Jenner Matte Lipstick Lip Kit & Gloss FULL LINE, SET OF ALL 11 COLORS!

Asking price: $624

Photo credit: eBay.com

KYLIE Lip Kit by Kylie Jenner SET of 8 + All 3 Glosses + All 3 Metallics BNIB

Asking price: $616.55

Photo credit: eBay.com

Lip Kit By Kylie Jenner 9 Matte & 6 LIP Glosses Brand New Ready To Ship

Asking price: $600

Photo credit: eBay.com

FULL SET OF LIP KIT (12) BY KYLIE JENNER, GLOSSES (3), METALLICS (4) NiB ON HAND

Asking price: $750

Photo credit: eBay.com

Kylie Jenner Lip Kits SEVEN COLORS + Wonderland Magazine Kylie cover - BRAND NEW

Asking price: $580

Photo credit: eBay.com

Kylie Jenner Lip Kits SEVEN COLORS + Wonderland Magazine Kylie cover - BRAND NEW

Asking price: $790

Photo credit: eBay.com

Kylie Jenner Complete Set | 9 Lip Kits | 3 Lip Glosses | 3 Metal Mattes

Asking price: $584.94

Photo credit: eBay.com

Kylie Jenner Complete Set of ALL 19 Lip Kit Matte Gloss Metals Lip Kits SOLD OUT

Asking price: $520.00

Photo credit: eBay.com

Lip Kit Kylie Jenner Matte Liquid Lipstick & Liner ALL 7 COLORS 100% Authentic

Asking price: $499

Photo credit: eBay.com

Lip Kit Kylie Jenner Matte Liquid Lipstick & Liner ALL 7 COLORS 100% Authentic

Asking price: $500

Photo credit: eBay.com

8 SET OF KYLIE JENNER LIP KITS

Asking price: $400

Photo credit: eBay.com

LIP KIT BY KYLIE JENNER COMPLETE SET OF 9 SOLD OUT BNIB

Asking price: $419

Photo credit: eBay.com

BNIB! Kylie Jenner Lip Kit Complete Set of 10 Matte Lipsticks And Lip Liner

Asking price: $429.99

Photo credit: eBay.com

Kylie Jenner Matte Liquid Lipstick & Lip Liner Kit SET OF 8 SOLD OUT BNIB

Asking price: $419.99

Photo credit: eBay.com

Complete Set of 8 Kylie Jenner Matte Lip Kits BNIB Lipstick liner In hand

Asking price: $449

Photo credit: eBay.com

KYLIE JENNER All 19 Full Complete Set - 12 Matte Lip Kits - 4 Metals - 3 Glosses

Asking price: $499

Photo credit: eBay.com

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The number is clearly impressive, but when compared to the sales of some other mega-beauty brands, the growth trajectory of Jenner's business becomes even more significant.

For perspective, the Estée Lauder Cos. Inc.-owned Tom Ford Beauty was said to have reached revenues of $500 million after a decade, and the brand is considered to be one of the two fastest growing in Lauder's portfolio, along with Jo Malone. Bobbi Brown, also part of the Lauder stable, took 25 years to reach the billion-dollar mark in 2016, with L'Oréal's Lancôme finally hitting the milestone in 2015 after 80 years.

A roundup of Kylie Jenner's sexiest Instagrams of 2017:

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Kylie Jenner's sexiest Instagrams of 2017
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Kylie Jenner's sexiest Instagrams of 2017
🖤
day at Mommy's 💛
happy birthday @stassiebaby to my sister for life ⭐️ shine bby xx
thanks for all the birthday wishes!
20 ⭐️
☀️
My capsule collection with @quayaustralia is coming 7.11.17 #QUAYXKYLIE
GQ @gqmexico @gq_germany @mrmikerosenthal
GQ @gqmexico @gq_germany @mrmikerosenthal
🍒
adventures
last night 🖤
missin my pink hair 🐍
wearing DOLL matte lip today from the new koko 4 piece launching 5/31 3pm @kyliecosmetics I LOVE this fire orange 🔥
⭐️
DropTwo available right now Kendall-Kylie.com @kendallandkylie
🦋🖤
sweet
Loving my new @prettylittlething dress PrettyLittleThing.com 🔥🔥🔥 #ad
mamas
💖
#thecadenceissue @flauntmagazine
excited to be apart of #thecadenceissue @flauntmagazine
..🦋
kyliejennershop.com
one more time
🚿
new year who dis
@violetgrey 🖤
sweet
Obsessed with my @fashionnova set 💜Get it at FashionNova.com 😍 #ad
DropOne @kendallandkylie Coming Soon
☀️
kyliejennershop.com
🎾
Feel Me?
always bring your own tacos 🌮
kowgirl
In another world 💫
too busy making magic with @sashasamsonova 💫
🖤
bestfran
lil babies
🍬
Enjoying my @fitteawraps 💪🏼 they're keeping my tummy toned & lean as it gets closer to summer ☀️ @fitteawraps #ad
tag a friend with brown eyes 👁👀
🌴
La Familia
Thanks NYC for all the support 😘 Truly Blessed!
😈
@alexanderwangny 🖤
highlighter hair 🌈
Thanks @itsjeremyscott for the beautiful dress and your beautiful show 💋
Jeremy Fittings 💥
DropOne @kendallandkylie Coming Soon
Last night with bae❤️ #kyliejenner snatch pony by @jenatkinhair and makeup by me! #makeupbyariel
hola
Body is a Wonderland ✨
🌋 volcano view
🍊 @mrmikerosenthal
mornings with @sashasamsonova
how strong you stand is what makes you
@puma girl 🖤
@puma girl 🖤
@puma girl 🖤
@puma girl 🖤
😏
#SecretProject
#SecretProject
#SecretProject
☺️ we used "North Star" "Duchess" & "Sandy" from #TheRoyalPeachPalette today.. Thank you thank you guys for the love today can't believe we sold out so fast. Follow @kyliecosmetics to stay updated on the next restock 🍑
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The first three products hit kyliecosmetics.com in November 2015, Kris explained, but because there was a three-month lag before the second "drop" in February 2016, they technically don't count the time between because there was no product to sell (save for a small restock on Christmas Eve 2015). It was in the lag months that Kris and Kylie embarked on their partnership with current manufacturer, Oxnard, Calif.-based Seed Beauty, which is also the parent company of ColourPop. Seed Beauty does not have equity in Kylie Cosmetics.

Kylie Lip Kits formally became Kylie Cosmetics in February 2016, with a relaunch of the three original lip kits and three new shades for Valentine's Day. The initial line in November 2015 was seen as a test and only 5,000 of each $29 matte lipstick and corresponding lip liner were made (or 15,000 units total). Less than three months later, production was boosted to 500,000 units of all six shades. Today, about 300,000 units are produced of each product.

Growth shows no signs of slowing down, with Kylie Cosmetics on track to see a 25 percent increase in sales this year. That puts sales projections for 2017 at $386 million, and if that growth trajectory continues, Kylie Cosmetics, wholly conceptualized, founded and helmed by Kylie (with some help from mastermind and mom Kris Jenner) is on track to become beauty's next billion-dollar baby by 2022.

RELATED: 'Keeping Up With the Kardashians' house hits the market

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'Keeping Up With the Kardashians' house hits the market
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'Keeping Up With the Kardashians' house hits the market
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
Photos courtesy Steven J. Magner Photography
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More on WWD:
Kim Kardashian's Makeup Line Expected to Net $14.4M in Minutes
Quay Eyewear Taps Kylie Jenner for New Sunglass Collaboration
Kendall Jenner, Kylie Jenner Reflect on Kendall + Kylie Line's Evolution

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