The most popular corporate jargon by state

Arizonans build synergy while Californians tee up, and Floridians look for a win-win outcome. What do companies in your state look for?

We love to use business jargon, even though 88 percent of Americans have only pretended to understand jargon spouted by a co-worker. However, apparently, we don't use the same jargon in every state. Textio looked through over a million job postings and pulled out the jargon most popular in each state.

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Photo credit: Microsoft Word
Photo credit: Microsoft Word
Photo credit: Microsoft Word
Photo credit: Microsoft Word
Photo credit: Microsoft Word
Photo credit: Microsoft Word
Photo credit: Microsoft Word
Photo credit: Microsoft Word
Photo credit: Microsoft Word

In addition, they found that jargon filled job postings actually took longer to fill--three times as long as a job description that stayed away from the jargon. So, use this as a caution to keep these phrases out of your job postings when you are hiring.

Here's the most often used jargon in each state:

  • Alabama -- Value add
  • Alaska -- Corporate values
  • Arkansas-- Driven results
  • Arizona--Build synergy
  • California -- Tee Up
  • Colorado -- Change driver
  • Connecticut -- Leverage expertise
  • Delaware -- Exhibits good judgement
  • Florida -- Win-win outcome
  • Georgia -- Hit your numbers
  • Hawaii -- Magic Happens
  • Iowa -- Exit strategy
  • Idaho -- Achieve alignment
  • Illinois -- Be action-oriented
  • Indiana -- Fire in the belly
  • Kansas -- Identify opportunity
  • Kentucky -- Possess strength
  • Louisiana -- Synergize
  • Massachusetts -- Thought leaders
  • Maryland -- Corporate alignment
  • Maine -- Goes the extra mile
  • Michigan-- Eye of the tiger
  • Minnesota -- Face time
  • Mississippi -- Bring to the table
  • Missouri -- Company value
  • Montana -- Strategic initiative
  • Nebraska -- Overachiever
  • Nevada -- Increase productivity
  • New Hampshire -- Manage escalation
  • New Jersey -- In our DNA
  • New Mexico -- Close the loop
  • New York -- Herd cats
  • North Carolina -- Good practice
  • North Dakota- Drives change
  • Ohio -- Out of the park
  • Oklahoma -- Bleeding edge
  • Oregon -- Revolutioneering
  • Pennsylvania -- Message alignment
  • Rhode Island -- Push the envelope
  • South Carolina -- Buy in
  • South Dakota -- Reach out to you
  • Tennessee -- Touch base
  • Texas -- Statement of duties
  • Utah -- Learnings
  • Vermont -- KPIs
  • Virginia -- Not intimidated
  • Washington -- Through the roof
  • Washington DC -- Shift the paradigm
  • West Virginia -- Off the floor
  • Wisconsin -- Blaze the trail
  • Wyoming -- Strategic communications

So, if you're having trouble filling your positions, take a look at your job descriptions. Go ahead and blaze that trail, shift that paradigm, and close that loop by pulling out the jargon and say what you mean. Although, I have to support New York's cat herding jargon, because, let's face it, a lot of HR jobs are exactly like herding cats.

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