These 10 companies show why conventional retail is far from dead

Sorry Sears. You're not one of them, no matter what you do with Amazon.

It's becoming more widely understood these days that companies and entire industries are struggling to maintain their conventional retail presence. Take Sears for example, which seems to have been hovering near bankruptcy for years. It just made an announcement that it will partner with Amazon to create and sell Alexa-enabled smart-appliances and its stock shot up 20 percent!

At first glance, this looks like a huge win for Sears. But it doesn't directly help Sears stores themselves which have been struggling for a long time. The new appliances will be sold on Amazon, giving consumers less reason to actually go to a Sears store.

The story is different for companies that sell luxury products and other lifestyle improvement offerings. Many are still making most of their revenues from in-store sales. Even though they don't solely rely on these sales, they still sustain and even thrive with their physical stores. These brick and mortar models are proof that regardless of the current trends, conventional retail is not (yet) a thing of the past.

The reality is that e-commerce works best for lower range products. Consumers of luxury and "lifestyle enhancement" products have expensive taste and they just don't usually buy such items online. They prefer personalized service and the type of informative in-person shopping experience that only brick and mortar stores can provide.

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Here are 10 companies that exhibit these traits and have gone on to become among the most successful brick and mortar companies around:

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