A number of big-name advertisers were conspicuously absent from Megyn Kelly's NBC show

Megyn Kelly aired her interview with right-wing provocateur and conspiracy-monger Alex Jones on Sunday night. And a number of big name advertisers were conspicuously absent from the ad roster of the anchor's new newsmagazine show.

According to data crunched by TV ad analytics company iSpot.tv, the third episode of Kelly's show "Sunday Night with Megyn Kelly" featuring Jones carried noticeably fewer national advertisers than the previous two episodes. While the first episode had 39 national advertisers and the second had 36, last night's controversial episode had only 29.

Ads for several big-name advertisers, including McDonald's, Bank of America and Kia, which took the stage and aired national ads during the first two episodes on June 4 and June 11, did not run during the June 18 episode. This follows JPMorgan Chase coming out strongly against the Jones interview last week, asking for its local TV and digital ads to be removed from NBC and anchor Megyn Kelly's show until after this Sunday's episode.

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Reactions to Megyn Kelly's Alex Jones interview
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Reactions to Megyn Kelly's Alex Jones interview
There is no justification for amplifying lies (or a liar), particularly about unimaginable tragedy. I hope no paren… https://t.co/Le6rA71nBa
On FATHER'S DAY Megyn Kelly is interviewing Alex Jones - a man who harasses the parents of bombing and shooting tra… https://t.co/iQaj2F9JlC
Keep on mind this interview is airing on Father's Day. Imagine the Sandy Hook dads having to see this monster on NB… https://t.co/NJEe79XtB8
it is a horrible thing for @megynkelly to give a platform to a Sandy Hook truther. No justification. @msnbc reconsider what you are doing.
Imagine you've lost a loved one in a shooting or bombing. Now imagine a man makes money by lying that it never happ… https://t.co/G8rbQZvQqN
@mattmfm @megynkelly @NBCNews My nephew survived Sandy Hook. I am not tolerating this. Will never watch @megynkelly… https://t.co/9t9nn7zxHd
@megynkelly Sandy Hook & Aurora families have gone through enough without giving him a platform to spew his filth.… https://t.co/9ioetLukvT
Since Alex Jones is a self admitted "Performance Artist" what possible motivation is there to allow him to perform for you #ShameonNBC
@megynkelly Megyn, you're a mom. Think of the pain you're elevating by giving that performance artist airtime. Choo… https://t.co/4vQwWSc5hU
@megynkelly Alex Jones doesn't deserve one second of air time. What a horrible lack of respect to the families of Sandy Hook. @NBCNews
@shannonrwatts @megynkelly @nbc Say their names, Megyn. https://t.co/JelZAobkFp
20 children dead at Sandy Hook and @megynkelly is giving voice to the man who suggested it was a hoax. This is be… https://t.co/UsKZEw2q7M
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"The numbers show that lesser ads were shown against fewer brands, and against the show's programming last night than the first two episodes," said Jason Damata, data analyst for iSpot.tv. "This episode was a bit of a third rail, so it is not surprising that fewer brands were willing to take a risk and put their ads there."

Sunday's episode also saw a flurry of public-service announcements, including those from the Ad Council and the United States Marine Corps. Three of the show's commercial breaks led with PSAs, which as Variety reported, typically run as part of time donated by media companies in less desirable ad inventory. Further, NBC itself ran as many as 13 promos for its own programs, according to iSpot.tv, for programs including "Today" and "America's Got Talent" among others.

With advertising in America becoming a minefield, brands are increasingly getting more wary of the context of where their messaging shows up, irrespective of the medium. Apart from NBC, Fox News lost advertisers after Sean Hannity promoted a conspiracy theory about murdered Democratic National Committee staffer Seth Rich on his show last month. But not everyone chooses to stay away (Henkel, Head & Shoulders and Allegra were a few major brands that ran ads on Sunday), and neither are these boycotts permanent.

"There is no evidence of any brand leaving advertising on NBC," said Damata. "You can't be a TV advertiser and abandon NBC, but you do get a say in where your content shows up."

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47 PHOTOS
Megyn Kelly through the years
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Megyn Kelly through the years
MEGYN KELLY TODAY -- Pictured: Megyn Kelly on Thursday, September 28, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Megyn Kelly on Wednesday, September 27, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
MEGYN KELLY TODAY -- Pictured: Megyn Kelly on Tuesday, September 26, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
MEGYN KELLY TODAY -- Pictured: Megyn Kelly on Monday, September 25, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Megyn Kelly on Friday, September 22, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0742 -- Pictured: Journalist Megyn Kelly arrives for an interview on September 21, 2017 -- (Photo by: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images)
UNIVERSAL CITY, CA - SEPTEMBER 19: Megyn Kelly visits 'Extra' at Universal Studios Hollywood on September 19, 2017 in Universal City, California. (Photo by Noel Vasquez/Getty Images)
LOS ANGELES, CA - SEPTEMBER 19: Megyn Kelly is seen on September 19, 2017 in Los Angeles, California. (Photo by PG/Bauer-Griffin/GC Images)
NEW YORK, NY - AUGUST 28: Douglas Brunt and journalist Megyn Kelly attend the 17th Annual USTA Foundation Opening Night Gala at USTA Billie Jean King National Tennis Center on August 28, 2017 in the Queens borough of New York City. (Photo by Jim Spellman/WireImage)
TODAY -- Pictured: Megyn Kelly on Monday, August 21, 2017 -- (Photo by: Nathan Congleton/NBC)
TODAY -- Pictured: Megyn Kelly on Thursday, July 6, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
PHILADELPHIA, PA - JUNE 26: Journalist Megyn Kelly arrives to discuss Douglas Brunt's new novel, 'Trophy Son,' during Douglas Brunt In Conversation with Megyn Kelly at Free Library of Philadelphia on June 26, 2017 in Philadelphia, Pennsylvania. (Photo by Gilbert Carrasquillo/Getty Images)
TODAY -- Pictured: Megyn Kelly on Monday, June 23, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - JUNE 13: Megyn Kelly attends The 2017 Mirror Awards at Cipriani 42nd Street on June 13, 2017 in New York City. (Photo by Dimitrios Kambouris/Getty Images)
TODAY -- Pictured: Megyn Kelly on Friday, June 9, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Savannah Guthrie, Craig Melvin, Hoda Kotb, and Megyn Kelly on Monday, June 5, 2017 -- (Photo by: Zach Pagano/NBC/NBCU Photo Bank via Getty Images)
ST PETERSBURG, RUSSIA JUNE 2, 2017: NBC News Anchor Megyn Kelly waves at the plenary session at the 2017 St Petersburg International Economic Forum (SPIEF 2017) at the ExpoForum Convention and Exhibition Centre. Mikhail Metzel/TASS Host Photo Agency (Photo by Mikhail Metzel\TASS via Getty Images)
Russian President Vladimir Putin (2nd R) and Indian Prime Minister Narendra Modi (L) talk to journalist Megyn Kelly (R) on the sidelines of the St. Petersburg International Economic Forum (SPIEF) at the Constantine (Konstantinovsky) Palace, Russia, June 1, 2017. Sputnik/Alexei Druzhinin/Kremlin via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. EDITORIAL USE ONLY. TPX IMAGES OF THE DAY
ST PETERSBURG, RUSSIA - JUNE 2, 2017: NBC News anchor Megyn Kelly moderates the plenary session of the 2017 St Petersburg International Economic Forum (SPIEF 2017) held at the ExpoForum Convention and Exhibition Centre. Mikhail Metzel/TASS Host Photo Agency (Photo by Mikhail Metzel\TASS via Getty Images)
NEW YORK, NY - MAY 15: Megyn Kelly attends the 2017 NBCUniversal Upfront at Radio City Music Hall on May 15, 2017 in New York City. (Photo by Dia Dipasupil/Getty Images)
NEW YORK, NY - MAY 01: Megyn Kelly attends 'Rei Kawakubo/Comme des Garcons: Art Of The In-Between' Costume Institute Gala - Arrivals at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Rabbani and Solimene Photography/Getty Images)
NEW YORK, NY - APRIL 25: Megyn Kelly attends the 2017 Time 100 Gala at Jazz at Lincoln Center on April 25, 2017 in New York City. (Photo by Taylor Hill/FilmMagic)
Fox News host Megyn Kelly greets the crowd before interviewing Republican presidential candidate Texas Sen. Ted Cruz on Tuesday, March 8, 2016, at Calvary Baptist Church in Raleigh, N.C. (Travis Long/Raleigh News & Observer/TNS via Getty Images)
WATCH WHAT HAPPENS LIVE -- Pictured: Megyn Kelly -- (Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MAY 24: Megyn Kelly (C), Darth Vader and Stormtroopers from the 501st Legion attend New York Philharmonic's Spring Gala, A John Williams Celebration at David Geffen Hall on May 24, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for New York Philharmonic)
LOUISVILLE, KY - MAY 07: Fox News reporter Megyn Kelly attends the 142nd Kentucky Derby at Churchill Downs on May 07, 2016 in Louisville, Kentucky. (Photo by Joey Foley/FilmMagic)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0470 -- Pictured: Journalist Megyn Kelly during an interview on May 12, 2016 -- (Photo by: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MAY 02: Megyn Kelly attends the 'Manus x Machina: Fashion In An Age Of Technology' Costume Institute Gala at Metropolitan Museum of Art on May 2, 2016 in New York City. (Photo by Larry Busacca/Getty Images)
WASHINGTON, DC - APRIL 30: Douglas Brunt and Megyn Kelly attend the 102nd White House Correspondents' Association Dinner on April 30, 2016 in Washington, DC. (Photo by Paul Morigi/WireImage)
MEGYN KELLY presents: Megyn Kelly (R) and Donald Trump (L) during the FOX special 'MEGYN KELLY presents' airing Tuesday, May 17 (8:00-9:01 PM ET/PT) on FOX. (Photo by Eric Liebowitz/FOX via Getty Images)
MEGYN KELLY presents: Megyn Kelly (R) interviews Michael Douglas (L) during the FOX Special MEGYN KELLY presents airing Tuesday, May 17 (8:00-9:01 PM ET/PT) on FOX. (Photo by Eric Liebowitz/FOX via Getty Images)
NEW YORK, NEW YORK - APRIL 08: Journalist Megyn Kelly attends Variety's Power Of Women: New York 2016 at Cipriani Midtown on April 8, 2016 in New York City. (Photo by Monica Schipper/FilmMagic)
NEW YORK, NEW YORK - APRIL 06: Megyn Kelly attends the 7th Annual Women in the World Summit Opening Night at David H. Koch Theater at Lincoln Center on April 6, 2016 in New York City. (Photo by Laura Cavanaugh/FilmMagic)
Fox News anchor Megyn Kelly waits to begin the Republican presidential candidate debate at the Iowa Events Center in Des Moines, Iowa, U.S., on Thursday, Jan. 28, 2016. Candidates from both parties are crisscrossing Iowa, an agricultural state of about 3 million people in the U.S. heartland that will hold the first votes of the 2016 election on Feb. 1. Photographer: Andrew Harrer/Bloomberg via Getty Images
DES MOINES, IA - JANUARY 28: Moderators Chris Wallace (L) pats on the shoulder of Megyn Kelly (2nd L) as they wait with Bret Baier (R) for the beginning of the Fox News - Google GOP Debate January 28, 2016 at the Iowa Events Center in Des Moines, Iowa. Residents of Iowa will vote for the Republican nominee at the caucuses on February 1. Donald Trump, who is leading most polls in the state, decided not to participate in the debate. (Photo by Alex Wong/Getty Images)
GOOD MORNING AMERICA - Megyn Kelly appears on ABCs 'Good Morning America,' Friday, February 5, 2016. 'Good Morning America' airs Monday Friday (7-9am, ET) on the ABC Television Network. (Lorenzo Bevilaqua/ABC via Getty Images) MEGYN KELLY
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0411 -- Pictured: (l-r) Journalist Megyn Kelly during an interview with host Jimmy Fallon on February 4, 2016 -- (Photo by: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images)
GOOD MORNING AMERICA - Megyn Kelly appears on ABCs 'Good Morning America,' Friday, February 5, 2016. 'Good Morning America' airs Monday Friday (7-9am, ET) on the ABC Television Network. (Lorenzo Bevilaqua/ABC via Getty Images) MEGYN KELLY
WASHINGTON, DC - OCTOBER 13: News anchor Megyn Kelly speaks onstage during Fortune's Most Powerful Women Summit - Day 2 at the Mandarin Oriental Hotel on October 13, 2015 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune/Time Inc)
NEW YORK, NY - APRIL 21: TV personality Megyn Kelly attends the 2015 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 21, 2015 in New York City. (Photo by Taylor Hill/Getty Images)
NEW YORK, NY - APRIL 29: Megyn Kelly attends the 2014 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 29, 2014 in New York City. (Photo by D Dipasupil/FilmMagic)
LATE NIGHT WITH SETH MEYERS -- Episode 080 -- Pictured: (l-r) Political commentator Megyn Kelly during an interview with host Seth Meyers on July 31, 2014 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - APRIL 27: Megyn Kelly attends at the benefit concert for Army SPC Bryan Dilberain at the Brooklyn Center for the Performing Arts on April 27, 2012 in the Brooklyn borough of New York City. (Photo by Andy Kropa/Getty Images)
NEW YORK, NY - JUNE 19: Kid Rock with host Megyn Kelly visits FOX's 'America Live' at FOX Studios on June 19, 2013 in New York City. (Photo by Rob Kim/Getty Images)
ORLANDO, FL - SEPTEMBER 22: Fox anchor Megyn Kelly prepares for the Fox News/Google GOP Debate at the Orange County Convention Center on September 22, 2011 in Orlando, Florida. The debate features the nine Republican candidates two days before the Florida straw poll. (Photo by Charles Ommanney/Getty Images)
NEW YORK, NY - OCTOBER 10: Megyn Kelly, host of America Live on set at Fox News studios in New York. Fox News Channel celebrated its 15th anniversary on the air on October 7th.
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