4 things you didn't know about LeBron James's business empire

LeBron James is more than just a basketball superstar. The four-time MVP is also the co-founder of Uninterrupted, a multimedia venture that offers viewers documentaries, web series, and podcasts about their favorite athletes.

James teamed up with business partner Maverick Carter to launch Uninterrupted on Christmas Day in 2014. Backed by more than $15 million from Warner Bros. and Turner Sports unit, the two built an empire around athletes, focusing on the moments, words, or emotions that could often be ignored by traditional media outlets.

"We do the normal media bunch, but sometimes they only give you what they want people to hear," James told Re/code back in June 2015. "I talked to Maverick, I told him, 'I want to give [my fans] the uncut, unedited version right then and there of what my thoughts are.'"

RELATED: Check out the highest-paid NBA players of all time:

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The highest-paid NBA players of all time
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The highest-paid NBA players of all time

25. Rasheed Wallace -- $158,110,581

Seasons: 16
Highest single-season salary: $17 million
Championships: 1
All-Star Games: 4
NBA First-team All-NBA: 0

(Photo By Kent Horner/NBAE via Getty Images)

24. Chris Paul -- $158,226,325

Seasons: 12
Highest single-season salary: $22.9 million
Championships: 0
All-Star Games: 9
NBA First-team All-NBA: 4

(Photo by Rocky Widner/NBAE via Getty Images)

23. Tyson Chandler -- $158,586,645

Seasons: 16
Highest single-season salary: $14.8 million
Championships: 1
All-Star Games: 1
NBA First-team All-NBA: 0

(Photo by Jordan Johnson/NBAE via Getty Images)

22. Vince Carter -- $159,087,631

Seasons: 19
Highest single-season salary: $18.3 million
Championships: 0
All-Star Games: 8
NBA First-team All-NBA: 0

(Photo by Mike Stobe/Getty Images)

21. Amar'e Stoudemire -- $161,628,892

Seasons: 14
Highest single-season salary: $23.4 million
Championships: 0
All-Star Games: 6
NBA First-team All-NBA: 1

(Photo by Jesse D. Garrabrant/NBAE via Getty Images)

20. Tracy McGrady -- $162,978,278

Seasons: 15
Highest single-season salary: $23.2 million
Championships: 0
All-Star Games: 7
NBA First-team All-NBA: 2

(Photo by Bill Baptist/NBAE via Getty Images)

19. Elton Brand -- $164,901,096

Seasons: 16
Highest single-season salary: $17.1 million
Championships: 0
All-Star Games: 2
NBA First-team All-NBA: 0

(Photo by Rocky Widner/NBAE via Getty Images)

18. Jermaine O'Neal -- $168,794,021

Seasons: 18
Highest single-season salary: $23 million
Championships: 0
All-Star Games: 6
NBA First-team All-NBA: 0

(Photo by Sam Forencich/NBAE via Getty Images)

17. Zach Randolph -- $172,597,245

Seasons: 15
Highest single-season salary: $17.8 million
Championships: 0
All-Star Games: 2
NBA First-team All-NBA: 0

(Photo by Cameron Browne/NBAE via Getty Images)

16. Dwyane Wade -- $176,115,934

Seasons: 14
Highest single-season salary: $23.2 million
Championships: 3
All-Star Games: 12
NBA First-team All-NBA: 2

(Photo by Mike Ehrmann/Getty Images)

15. Chris Webber -- $178,230,697

Seasons: 15
Highest single-season salary: $19.1 million
Championships: 0
All-Star Games: 5
NBA First-team All-NBA: 1

(Photo by Jesse D. Garrabrant/NBAE via Getty Images)

14. Pau Gasol -- $182,999,615

Seasons: 16
Highest single-season salary: $19.3 million
Championships: 2
All-Star Games: 6
NBA First-team All-NBA: 0

(Photos by Mark Sobhani/NBAE via Getty Images)

13. Ray Allen -- $184,356,410

Seasons: 18
Highest single-season salary: $18.8 million
Championships: 2
All-Star Games: 10
NBA First-team All-NBA: 0

(Photo by Streeter Lecka/Getty Images)

12. Dwight Howard -- $186,735,761

Seasons: 13
Highest single-season salary: $23.2 million
Championships: 0
All-Star Games: 8
NBA First-team All-NBA: 5

(Photo by Glenn James/NBAE via Getty Images)

11. Chris Bosh -- $186,936,512

Seasons: 14
Highest single-season salary: $23.7 million
Championships: 2
All-Star Games: 11
NBA First-team All-NBA: 0

(Photo by Issac Baldizon/NBAE via Getty Images)

10. Jason Kidd -- $187,675,468

Seasons: 19
Highest single-season salary: $21.4 million
Championships: 1
All-Star Games: 10
NBA First-team All-NBA: 5

(Photo by Rocky Widner/NBAE via Getty Images)

9. Paul Pierce -- $194,035,952

Seasons: 19
Highest single-season salary: $19.8 million
Championships: 1
All-Star Games: 10
NBA First-team All-NBA: 0

(Photo by Nick Laham/Getty Images)

8. LeBron James -- $200,607,292

Seasons: 14
Highest single-season salary: $31.0 million
Championships: 3
All-Star Games: 13
NBA First-team All-NBA: 10

(Photo by Streeter Lecka/Getty Images)

7. Carmelo Anthony -- $201,120,659

Seasons: 14
Highest single-season salary: $24.6 million
Championships: 0
All-Star Games: 10
NBA First-team All-NBA: 0

(Photo by Nathaniel S. Butler/NBAE via Getty Images)

6. Joe Johnson -- $203,542,249

Seasons: 16
Highest single-season salary: $24.9 million
Championships: 0
All-Star Games: 7
NBA First-team All-NBA: 0

(Photo by Tom Szczerbowski/Getty Images)

5. Tim Duncan -- $238,262,300

Seasons: 19
Highest single-season salary: $22.2 million
Championships: 5
All-Star Games: 15
NBA First-team All-NBA: 10

(Photo by Kevin C. Cox/Getty Images)

4. Dirk Nowitzki -- $241,646,362

Seasons: 19
Highest single-season salary: $25.0 million
Championships: 1
All-Star Games: 13
NBA First-team All-NBA: 4

(Photo by Ronald Martinez/Getty Images)

3. Shaquille O'Neal -- $286,344,668

Seasons: 19
Highest single-season salary: $27.7 million
Championships: 4
All-Star Games: 15
NBA First-team All-NBA: 8

(Photo by Andrew D. Bernstein/NBAE via Getty Images)

2. Kobe Bryant -- $323,312,307

Seasons: 20
Highest single-season salary: $30.5 million
Championships: 5
All-Star Games: 18
NBA First-team All-NBA: 11

(Photo by Christian Petersen/Getty Images)

1. Kevin Garnett -- $326,362,956

Seasons: 21
Highest single-season salary: $28 million
Championships: 1
All-Star Games: 15
NBA First-team All-NBA: 4

(Photo by Brian Babineau/NBAE via Getty Images)

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Here are four things you probably didn't know about Uninterrupted:

1. Origin stories

James and his partner Carter are childhood friends and long-time business partners. Carter has negotiated many endorsement deals for James including Beats Electronics, Verizon Communications and Coca-Cola (Sprite), according to Forbes.

2. James is anything but camera-shy

While James is one of the brains behind the company, he often appears in front of Uninterrupted's camera. In April, James went on the web series "Kneading Dough" and explained how he turned down $10 million from Reebok CEO Paul Fireman in 2003--on the condition that he wouldn't take future meetings with Adidas or Nike. What's more, he appeared on Uninterrupted's latest project "The Shop," a 30-minute talk show set in a barbershop.

3. Keeping costs low

Despite the famous players who appear in Uninterrupted's content, the buzziest release on Uninterrupted had little to do with money. The Cleveland Cavaliers' show "Road Trippin," that costs little to produce, according to The Wall Street Journal, was one of the company's most anticipated releases.

4. Taking it to the bank

Athletes who make programs through Uninterrupted get access to resources to develop, promote and distribute their content, according to the Journal. Uninterrupted also gives athletes a cut of revenues from licensing or sponsorship deals, but the company declined to tell The Wall Street Journal which athletes own equity stakes.

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