Chick-fil-A is launching a new barbecue-flavored sandwich.
The new "Smokehouse BBQ Bacon" sandwich features grilled chicken, Colby-Jack cheese, lettuce, and several ingredients that are brand new to Chick-fil-A including brown-sugar-and-pepper-glazed bacon, a new "Smokehouse BBQ" sauce, and a sweet, Hawaiian-style bun.
The sandwich was created as a seasonal item, like fall's pumpkin spice latte, but in food form for the summer.
"This is the first time we have tried what were are calling a seasonal approach to an entree," David Farmer, Chick-fil-A's vice president of menu strategy and development, told Business Insider. "We wanted to do something different for the summer."
The 500-calorie sandwich will launch on May 22 and remain available until August 19 for a starting price of $5.59. If it's successful, the chain will likely bring it back next summer, he said.
See how Chick-fil-A restaurants have changed over the years:
Chick-fil-a through the years
Chick-fil-a through the years
UNITED STATES - 2008/09/01: Chickfila fast food restaurant. (Photo by John Greim/LightRocket via Getty Images)
(cm ) BZ22CHICK_CM03 Chick-fil-A Inc. president and COO Dan Cathy, son of the chain's founder Truett Cathy, sounds the trumpet while visiting one of his franchises in Littleton, 9976 W. Remington Place, on Monday, April 20, 2009. Later in the week on Thursday, April 23, Cathy will help open the 1440th nationwide franchise at 4090 River Point Parkway in Sheridan. Cathy an avid trumpet player belted out a happy birthday rendition to customers who were visiting the Littleton restaurant. Cyrus McCrimmon, The Denver Post (Photo By Cyrus McCrimmon/The Denver Post via Getty Images)
Chick-fil-A team member, Lierin Patterson, loads up orders at the restaurant near Southlands Mall in Aurora recently. The ReturnMore company had partnered with this Chick-fil-A, presenting flyers with a QR code on them, right, that once scanned on a smartphone, will connect you to the Chick-fil-A facebook page and will then offer coupons for special discounts, in this case, a free sandwich. Andy Cross, The Denver Post (Photo By Andy Cross/The Denver Post via Getty Images)
A man packs up a tent in the parking lot before the grand opening of the Chick-fil-A Inc. restaurant in Costa Mesa, California, U.S., on Thursday, April 26, 2012. 100 lucky customers who camped out for over 24 hours received coupons good for a year's worth of free meals. Costa Mesa's first Chick-fil-A restaurant is one of 96 locations the chain plans to open across the country in 2012, creating nearly 7,000 new jobs according to the company. Photographer: Patrick Fallon/Bloomberg via Getty Images
A Chick-fil-A logo is seen on a take out bag at one of its restaurants on July 28, 2012 in Bethesda, Maryland. Chick-fil-A, with more than 1,600 outlets mainly in the southern United States, has become the target of gay rights activists and their allies after president Dan Cathy came out against same-sex marriage last week. AFP PHOTO/Mandel NGAN (Photo credit should read MANDEL NGAN/AFP/GettyImages)
A Chick-fil-A restaurant August 1, 2012 in Manassas, Virginia on Chick-fil-A Day of Appreciation. The ongoing controversy over an interview with Chick-fil-A president Dan Cathy has grown during the past two weeks and now involves an Appreciation Day, to be followed by a counter-Appreciation Day and a 'Kiss-in.'' Comments by Cathy over same-sex marriage went viral, and several entertainers, musicians and politicians condemned Cathy for being 'hateful and bigoted.' AFP PHOTO/ Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/GettyImages)
A man carries he drink outside a Chick-Fil-A fast food restaurant in Hollywood, California August 1, 2012. Thousands of Americans turned out Wednesday to feast on fried chicken in a politically-charged show of support for a family owned fast-food chain which opposes same-sex marriage. Long lines and traffic jams were reported throughout the American heartland after 630,000 people declared on Facebook they would take part in a Chick-fil-A Appreciation Day. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/GettyImages)
CHICAGO - JANUARY 12: Chick-fil-A restaurant, in Chicago, Illinois on JANUARY 12, 2013 (Photo By Raymond Boyd/Michael Ochs Archives/Getty Images)
An original chicken sandwich and waffle fries are arranged for a photograph at a Chick-fil-A Inc. restaurant in Bowling Green, Kentucky, U.S., on Tuesday, Mar. 25, 2014. The U.S. economy grew more rapidly in the fourth quarter than previously estimated as consumer spending climbed by the most in three years, showing the expansion had momentum heading into this years harsh winter. Photographer: Luke Sharrett/Bloomberg via Getty Images
NEW YORK, NY - OCTOBER 2: The interior of Chick-Fil-A, a day before its opening, on 37th Street and 6th Avenue, on October 2, 2015 in New York City.. The fast food chicken restaurant is set to open its first store in Manhattan. (Photo by Andrew Renneisen/Getty Images)
The Chick-fil-A mascot rides an elevator during an event ahead of the grand opening for the restaurant in New York, U.S., on Friday, Oct. 2, 2015. Chick-fil-A, the Southern chicken-sandwich chain that has drawn both controversy and copycats over the years, has finally arrived in New York. The company will open a 5,000-square-foot (465-square-meter), three-level restaurant in Manhattan's Garment District that will be the chain's largest location in the nation. Photographer: Michael Nagle/Bloomberg via Getty Images
NEW YORK, NY - OCTOBER 2: The exterior of Chick-Fil-A, a day before its opening, on 37th Street and 6th Avenue, on October 2, 2015 in New York City.. The fast food chicken restaurant is set to open its first store in Manhattan. (Photo by Andrew Renneisen/Getty Images)
A employee picks up a fried chicken sandwich during an event ahead of the grand opening for a Chick-fil-A restaurant in New York, U.S., on Friday, Oct. 2, 2015. Chick-fil-A, the Southern chicken-sandwich chain that has drawn both controversy and copycats over the years, has finally arrived in New York. The company will open a 5,000-square-foot (465-square-meter), three-level restaurant in Manhattan's Garment District that will be the chain's largest location in the nation. Photographer: Michael Nagle/Bloomberg via Getty Images
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Chick-fil-A developed the sandwich more than two years ago with Atlanta restaurateur and a James Beard Award-nominated chef Ford Fry.
Farmer says the key ingredient in the sandwich is the "lose-your-mind" bacon that's seasoned with brown sugar and black pepper in restaurants and then roasted in an oven.
The sandwich was tested in several markets in the summer of 2015, including Richmond, Virginia, St. Louis, Missouri, Knoxville Tennessee, and Southwest Florida.
The company waited two years to debut the sandwich nationally because it was focused on marketing the relaunch of its app last summer.
Along with the sandwich, Chick-fil-A will also debut a new watermelon mint lemonade.