Dove mocked for latest #RealBeauty campaign
Dove's Real Beauty campaign has won praise in the past for celebrating women's natural beauty and shattering perceived stereotypes about what it means to be beautiful.
Conceived by Ogilvy & Mather in 2004, several advertisements for Dove have received plenty of press coverage through the years and many have even gone viral, including the Dove Real Beauty Sketches in 2013.
But this time around, critics say the brand has gone too far.
Rather than featuring women in its latest campaign, Dove has put its products in the forefront. For a limited time, Dove shampoo bottles will be offered in six different shapes and sizes mimicking women's bodies and curves.
"It's deceivingly simple and quite nuanced: a message about our body conveyed by Dove bottles themselves, it cares for the physical and the emotional, and it brings brand essence and product design seamlessly together," Andre (Dede) Laurentino, global executive creative director for Unilever at Ogilvy U.K., said.
But perhaps it's too simple. After the new ads were released on Monday, scores of consumer took to social media to rip apart the idea for being downright silly.
Unsurprisingly, many people found humor in the campaign, even expressing if it was politically correct to choose the "skinny" bottle.
Click through the slideshow to read some of the funniest reactions online: