Kroger is the most-loved grocery store in America. Here's how to save there

When we shop for groceries, we want the meat and produce to be fresh. We appreciate good customer service. And we like a bargain.

When it comes to customer satisfaction at the supermarket, you'll see various surveys that rank different grocery stores at the top. Sometimes you're king of the hill, and sometimes you're not.

A new survey puts Kroger at the top. Kroger! That's a different result than some other surveys we've seen.

Morning Consult, a public opinion data company, got the opinion of nearly 200,000 consumers on 500 of America's biggest brands.

When it came to grocery stores, 53% had a favorable view toward Kroger. Whole Foods was second with 48%, and Safeway followed at 40%. Regional chains Albertsons and Publix were each at 33%.

If you're going to check out any these supermarkets to see if you like them as much as other customers do, you should check out our tips on saving. Here are our money-saving secrets for shopping at Kroger, Whole Foods and Publix.

RELATED: Common supermarket traps you should always avoid:

10 supermarket traps
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10 supermarket traps

Large shopping carts

According to Martin Lindstrom, the larger the shopping cart, the more likely you are to spend. The marketing consultant told The Consumerist"We doubled their size as a test, and customers bought 19% more."

Pleasing aromas and colorful sights

Walking into a grocery store and smelling freshly baked goods and flowers, especially if you're in a good mood, is a surefire way to get you to throw a few unnecessary items into your cart as your begin shopping experience.

Fresh produce first​

After you've already been tricked into picking up a loaf of bread or some flowers, supermarkets also get you by placing the produce in the front of the store. By doing this, they fool you into believing you're being healthier by shopping for fruits and veggies first so you won't feel bad if you decide to stock up on a few unhealthier snacks along the way to checkout, too.

Mist on produce

You may think the mist on fresh fruits and veggies is helping the produce, but in all actuality, it makes them rot faster. Also, be sure to shake off the access water before purchasing your produce -- the mist tends to add additional weight, making the price go up.

Slow, boring music

Have you ever wondered why most grocery stores play some sort of elevator music? It's because they want you to take your time while shopping. Many stores play music slower than the average heartbeat, so pop your headphones in and play upbeat music to combat this trick.

10-for-$10 promotions

It's common to believe you're getting a great deal during a 10-for-$10 promotion, but say, if a can of beans was originally 87 cents, you're actually paying more versus buying 10 of the same cans when they aren't on "sale."

Dairy being in the back of the store

The reasoning behind the age-old trick of placing milk and other dairy products in the back of the store may surprise you. Although it forces you to walk through various aisles, the true reason is because trucks unload their shipments in the back of store, and since milk needs to be refrigerated immediately, the easiest place to keep it is in the back.

More expensive items at eye level

If you've ever wondered why all of the expensive items seem to be the most accessible, there's a reason behind that, too. Supermarkets place cheaper items on the lower and higher shelves and reserve the middle, or eyesight level, shelves for their most expensive products.

Buying premium deli products

Just because you are buying a seemingly fresh cut of meat or fish from the deli and paying a higher price, doesn't necessarily mean the product is of better quality. Often times, the meat was previously frozen meaning you may have to use it sooner than meat you would buy from the frozen section.

Changing the layout of the store... often

Don't get too comfortable with your local supermarket's layout. Markets believe that when a person remembers where there items they plan on buying are, they'll spend less time in the store and will ultimately spend less money.


No matter where you're grabbing your grub, don't miss our 11 smart changes that'll save you big bucks at any supermarket.

What's the Best Grocery Store? Depends Who You Ask

So according to this new survey, Kroger is king. Yay, Kroger! But like we mentioned, different surveys have shown us different results.

For instance, the American Customer Satisfaction Index conducts an in-depth survey of customer satisfaction at grocery stores every year. Most recently, the highest-ranking chains in ACSI's survey were Trader Joe's, Publix, Aldi, H-E-B, Wegmans and Whole Foods, in that order.

Kroger was in the middle of the pack.

Ranked lowest: Walmart.

Walmart was also at the bottom of Consumer Reports' grocery store ranking. Consumer Reports surveyed its readers, asking them to rank supermarket chains based on factors like freshness, selection, cleanliness, customer service and prices.

In fact, Walmart is routinely ranked the worst for customer satisfaction among grocery stores, even though more Americans buy their groceries at Walmart than anywhere else.

Time magazine spells out the reason why Walmart has become Americans' most popular destination for groceries: "For a large portion of shoppers, price simply trumps all when it comes to groceries."

If you're shopping for food at Walmart, you're probably doing it to save money. Here's how to save even more money there.

Your Turn: Where is your favorite place to shop for groceries?

Mike Brassfield ( is a senior writer at The Penny Hoarder. Full disclosure: He personally shops at Aldi, Publix, Winn-Dixie or Walmart, depending on his family's needs and what's on sale.

This was originally published on The Penny Hoarder, one of the largest personal finance websites. We help millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. In 2016, Inc. 500 ranked The Penny Hoarder as the No. 1 fastest-growing private media company in the U.S.

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