McDonald's to phase out Hi-C Orange from menu, replace with new drink

WGN -- Say goodbye to Hi-C Orange at McDonald's.

The fast-food chain will begin phasing out the beverage on May 1, according to a memo posted this week on Reddit. A representative for McDonald's told Eat This, Not That that all locations will stop carrying the drink after July.

According to the memo, the chain is introducing a new "proprietary" beverage called Sprite TropicBerry that will be served exclusively at McDonald's locations. It's part of the company's partnership with Coca-Cola.

McDonald's website touts Hi-C Orange Lavaburst as "packed with crisp citrus flavor," but customers won't be able to enjoy it for much longer. You may still have time to order the drink because McDonald's locations are advised to keep selling it until their current supply is gone.

At least one Reddit user expects a backlash from the move, writing, "It's gonna be a fun few weeks up ahead. Hi-C is one of the more popular drinks at my location."

Reaction to the news on Twitter appears to bear that out:

McDonald’s to phase out Hi-C Orange from menu
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McDonald’s to phase out Hi-C Orange from menu
So McDonalds has announced that it will stop offering my favorite drink: Hi-C Orange Lavaburst! What are we going t…
McDonald's taking away the Hi-C orange drink after July ‼️ that is not okay @McDonalds
@McDonalds so bummed you're phasing out orange hi-c. It's the only thing I get there!
McDonald's is getting rid of the orange Hi-C, and I don't like the ugly new uniforms either. I may not every eat at another McDonalds again.
RIP Hi-C Orange.
Pretty pissed @McDonalds is taking away Hi-C orange from us
Damn I really don't have any reasons to go to McDonald's anymore for real. They won't have Hi-C anymore.
@McDonalds are you getting rid of the orange hi-c

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