Adidas gets slammed for poorly worded Boston Marathon email

First there was Pepsi. Then there was United. Now there's Adidas, the latest brand that could be facing a PR crisis of its own in the next few hours.

That's because on Tuesday, people who ran the Boston Marathon were sent a very, well, disturbing email from Adidas. The subject line? "Congrats, you survived the Boston Marathon," with the body of the email advertising some of the brand's most popular running attire.

This could of course be taken two ways. One way is, "Congrats on running that marathon!" The other way is that by using the word "surviving," the brand is making an ill-conceived joke about the bombings near the finish line of the marathon back in 2013, which killed three people. Either way, poor choice of words.

Mic has reached out to Adidas for comment.

RELATED: See how people reacted to the United scandal last week:

People react to United Airlines kicking a passenger off a flight
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People react to United Airlines kicking a passenger off a flight
Pepsi: We are the most hated company right now. 😓 United Airlines: 1 sec - Hold my Pepsi. #PEPSI #unitedAIRLINES
Not so friendly skies huh @united ? Makes me sick now how you treat customers. I hope he sues hard. #unitedairlines
You want passengers to give up their seats because you have piss poor planning & then beat them up? Shame on you. @united #unitedAIRLINES
Apparently @united 's inability to coordinate a flight makes violent assault against customers ok. Never flying #UnitedAirlines again
NEVER flying @united ever again! Horrific, brutal, intolerable treatment of passenger, + tone-deaf "apology" from CEO. #UnitedAirlines
Dear United Airlines: People have smart phones.
Perhaps @MerriamWebster can help #United Airlines with the definition of "volunteer"
United Airlines to United Airlines: "I see your legging-gate, and I raise you a passenger beating" #UnitedAirlines #United #flight3411
Look on the bright side, United Airlines. After this incident, you'll never have to worry about a flight being overbooked again.
You thought United Airlines was tough on folks who wear leggings. Just wait to see what they do to folks in sweat p…
Poor planning on your part doesn't constitute an emergency on ours. Fly Southwest. Fly Delta. Hell, fly Spirit. Not #UnitedAirlines

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