Apple is slowly killing the iTunes brand

Apple is slowly moving away from its iTunes brand and software and towards a new "Apple" branding.

On Thursday, Apple renamed "iTunes Podcasts" to "Apple Podcasts," 9to5Mac reports. The new name is similar to Apple Music, the company's streaming music service.

There aren't any major changes to Apple's podcast service or app along with the rebrand. Some podcasters recently expressed concerns about Apple's podcasting platform, and the exec in charge, Eddy Cue, has promised future changes.

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Fast Company's 2017 top companies
20. Illumination Entertainment -- For creating a monster out of a Minion

[Illustration: Ollanski]

To see the full list of the World's 50 Most Innovative Companies of 2017, visit Fast Company.

18. Buzzfeed -- For feeding a viral fever

[Illustration: Alexis Facca]

17. Airbnb -- For putting a world of experiences at our fingertips

[Photo: courtesy of Airbnb]

16-11. Dalian Wanda, Huawei, Electronics, BBK, Xiaomi, Tencent, Alibaba -- For ramping up the pace for the world

[Illustrations: Edel Rodriguez]

09. Chobani -- For stirring it up in the grocery store

[Photo: Jason Alden, Bloomberg via Getty Images]

08. Twilio -- For giving apps a voice

[Illustration: Jamie Cullen]

07. Netflix -- For making surfing fun again

[Illustration: Matt Rota]

06. Facebook -- “It’s creativity with technology,” says Facebook’s Sheryl Sandberg of the company’s efforts to develop ad products that drive sales

[Photo: Mark Mahaney]

04. Apple -- For baking in its advantages

[Illustration: Travis Coburn]

03. Uber -- For accelerating autonomous driving

[Illustration: courtesy of Uber]

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What's clear is that "Apple" is the company's preferred naming convention for music, podcasts, and other content distribution services. iTunes, which was first introduced in 1998, is on its way out, but it may take years to change all of the Apple products named after it, including the app that is still used to sync an iPhone to Windows or Mac computers.

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A previous rumor suggested that Apple could kill the signature iTunes product, single song downloads, but Apple denied that report.

Here's the new logo:

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