Emirates is trolling United Airlines CEO in a new commercial

The nastiest feud in the airline industry has taken another turn.

On Tuesday, Emirates released a commercial ridiculing United Airlines after disturbing video surfaced of law enforcement violently removing a passenger from one of the Chicago-based carrier's flights.

In a dig at United and its CEO Oscar Munoz, Emirates offers a modified version of the US airline's famous "Fly the friendly skies" slogan.

In addition, Emirates uses the new ad to remind the public of the many accolades it has won over the past year.

See reactions to the video around the world:

People react to United Airlines kicking a passenger off a flight
See Gallery
People react to United Airlines kicking a passenger off a flight
Pepsi: We are the most hated company right now. 😓 United Airlines: 1 sec - Hold my Pepsi. #PEPSI #unitedAIRLINES
Not so friendly skies huh @united ? Makes me sick now how you treat customers. I hope he sues hard. #unitedairlines https://t.co/D13SDvHfLq
You want passengers to give up their seats because you have piss poor planning & then beat them up? Shame on you. @united #unitedAIRLINES
Apparently @united 's inability to coordinate a flight makes violent assault against customers ok. Never flying #UnitedAirlines again
NEVER flying @united ever again! Horrific, brutal, intolerable treatment of passenger, + tone-deaf "apology" from CEO. #UnitedAirlines
Dear United Airlines: People have smart phones.
Perhaps @MerriamWebster can help #United Airlines with the definition of "volunteer"
United Airlines to United Airlines: "I see your legging-gate, and I raise you a passenger beating" #UnitedAirlines #United #flight3411
Look on the bright side, United Airlines. After this incident, you'll never have to worry about a flight being overbooked again.
You thought United Airlines was tough on folks who wear leggings. Just wait to see what they do to folks in sweat p… https://t.co/x5Nzp7gcn1
Poor planning on your part doesn't constitute an emergency on ours. Fly Southwest. Fly Delta. Hell, fly Spirit. Not #UnitedAirlines

Over the past few years, United along with American and Delta have been highly critical of the Dubai-based airline. The US trio has accused Emirates along with Etihad and Qatar Airways of cheating through $50 billion of government subsidies. The same time, the US airlines have lobbied to curtail their Middle Eastern rivals' access to the US market.

In March, United Airlines employees held a rally at Newark Liberty International Airport to protest Emirates' new flight from Newark to Athens, Greece.

Earlier this year, Munoz told Business Insider that the Middle Eastern airlines are a threat to US jobs. Emirates president Sir Tim Clark fired back last month calling the accusations "infantile."

Here's the Emirates commercial:

NOW WATCH: People on Twitter are roasting United Airlines after a passenger was forcibly dragged off a plane

See Also:
United responds to crisis by calling the passenger "disruptive" and "belligerent"
The government is now reviewing the United Airlines incident where a man was dragged off a plane
People are threatening to boycott United Airlines after a passenger was dragged off the flight

SEE ALSO: How airlines like United choose who to kick off a flight

Read Full Story