These brands you've never heard of are propelling Amazon to outsell Macy's and every other retailer

Amazon is making tracks into apparel with its private brand labels.

The e-commerce giant is going after department stores like Macy's, JCPenney, and Nordstrom in an effort to become the go-to place for apparel shopping.

STOCK PRICE FOR AMZN

Full price information

According to a report by Cowen & Co from October 2016, Amazon is expected to surpass Macy's to become the biggest apparel seller this year. The company's clothing and accessory sales are expected to grow nearly 30%, to $28 billion. Macy's apparel sales, by comparison, are expected to drop 4%, to $22 billion, in the period.

But as a newcomer to the fashion world some of its private label brands are still relatively unknown. According to WWD, Amazon plans to build its empire with these eight brands:

9 PHOTOS
Brands propelling Amazon to outsell Macy's
See Gallery
Brands propelling Amazon to outsell Macy's

Lark & Ro

Lark & Ro is a women's clothing brand with a large collection of basic and floral dresses, blouses, jumpers, blazers, trousers and swimwear. It also has a selection of work-appropriate dresses that cost between $10 and $20 and cashmere sweaters that cost around $15.

Price range: $6 for a top and up to $128 for a tweed jacket.

Ella Moon

Described as, "globally inspired, everyday beautiful," Ella Moon has a small collection of women's casual clothing, including dresses and t-shirts. The Kelcie A-line dress pictured here costs $89.50.

Price range: From $60 for shirts and up to $90 for dresses. 

Mae

Mae is Amazon's private label underwear brand. A five pack of panties costs around $20. The lace racerback bralettes, pictured here, come in five different colors and cost $16.

Price range: $16 for bralettes and up to $22 for underwear.

Paris Sunday

Paris Sunday sells a selection of low-priced and smart-casual women's clothing. Suitable for work and weekends, the collection includes dresses, skirts, tops and wide-legged pants. Dresses cost between $45 and $50. The cap-sleeve blue dress pictured here costs $39.50.

Price range: $24 for a lace top and up to $50 for a dress.

Amazon Essentials

Amazon's own "basics" range sells men's pants, shorts, and polo shirts as well as women's underwear. The clothing is aimed at older men, offering golf polo shirts and non-crease chinos. The cargo shorts pictured here cost $15 and come in five colors, including camouflage! 

Price range: Men's clothes cost between $15 and $20. Women's underwear is $12 for a pack of 6.

Buttoned Down

Buttoned Down sells men's non-iron dress shirts. The most basic shirt costs $39 and is 100% cotton.

Price range: From $39 to $49 for shirts. 

Goodthreads

Another men's only brand, Goodthreads has a mix of casual shirts and smart pants. Shirts cost $25 and come in various different colors. 

Price range: $25 for shirts and $30 for chinos.  

Scout + Ro

This kids-only label has a mix of basic clothing for boys and girls aged between 4 and 14. Dresses for girls cost around $20 and t-shirts are around $15. The polka dot dress pictured here is $24.50. Boys t-shirts start at $3 each.

Price range: Between $3 for a T-shirt up to $40 for a boy's jacket.

HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

See Also:

Read Full Story

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.