According to a report by Cowen & Co from October 2016, Amazon is expected to surpass Macy's to become the biggest apparel seller this year. The company's clothing and accessory sales are expected to grow nearly 30%, to $28 billion. Macy's apparel sales, by comparison, are expected to drop 4%, to $22 billion, in the period.
But as a newcomer to the fashion world some of its private label brands are still relatively unknown. According to WWD, Amazon plans to build its empire with these eight brands:
Lark & Ro is a women's clothing brand with a large collection of basic and floral dresses, blouses, jumpers, blazers, trousers and swimwear. It also has a selection of work-appropriate dresses that cost between $10 and $20 and cashmere sweaters that cost around $15.
Price range: $6 for a top and up to $128 for a tweed jacket.
Paris Sunday sells a selection of low-priced and smart-casual women's clothing. Suitable for work and weekends, the collection includes dresses, skirts, tops and wide-legged pants. Dresses cost between $45 and $50. The cap-sleeve blue dress pictured here costs $39.50.
Price range: $24 for a lace top and up to $50 for a dress.
Amazon's own "basics" range sells men's pants, shorts, and polo shirts as well as women's underwear. The clothing is aimed at older men, offering golf polo shirts and non-crease chinos. The cargo shorts pictured here cost $15 and come in five colors, including camouflage!
Price range: Men's clothes cost between $15 and $20. Women's underwear is $12 for a pack of 6.
This kids-only label has a mix of basic clothing for boys and girls aged between 4 and 14. Dresses for girls cost around $20 and t-shirts are around $15. The polka dot dress pictured here is $24.50. Boys t-shirts start at $3 each.
Price range: Between $3 for a T-shirt up to $40 for a boy's jacket.