The Trump Organization is planning a chain of hotels without the Trump name — here's what they could look like

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The Trump family is pushing on with the launch of a new hotel chain called Scion, the Associated Press reported Friday.

Eric Danziger, CEO of Trump Hotels, confirmed to the AP that "it's full steam ahead," with the project. "It's in our DNA. It's in the Trump boys' DNA," Danziger said in reference to Trump's two eldest sons, Eric and Donald Jr., who have been put in charge of the Trump Organization.

The new chain of hotels, which will not carry the Trump name, were announced in September 2016. The plan is to target millennials with cheaper rooms and larger communal spaces. According to the AP, the rooms are expected to cost between $200 and $300 a night, which is significantly cheaper than Trump's namesake luxury hotel brand.

Peek inside all of Trump's current luxury hotels:

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Peek inside all of Trump's luxury hotels
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Peek inside all of Trump's luxury hotels
Trump International Hotel & Tower® Chicago
Trump International Hotel & Tower® Chicago
Trump International Hotel & Tower® Chicago
Trump International Hotel & Tower® Chicago
Trump International Golf Links & Hotel Doonbeg, Ireland
Trump International Golf Links & Hotel Doonbeg, Ireland
Trump International Golf Links & Hotel Doonbeg, Ireland
Trump International Golf Links & Hotel Doonbeg, Ireland
The Trump International Hotel™ Las Vegas
The Trump International Hotel™ Las Vegas
The Trump International Hotel™ Las Vegas
Trump National Doral Miami
Trump National Doral Miami
Trump National Doral Miami
Trump National Doral Miami
TRUMP INTERNATIONAL HOTEL & TOWER® NEW YORK
TRUMP INTERNATIONAL HOTEL & TOWER® NEW YORK
TRUMP INTERNATIONAL HOTEL & TOWER® NEW YORK
TRUMP INTERNATIONAL HOTEL & TOWER® NEW YORK
TRUMP INTERNATIONAL HOTEL & TOWER® NEW YORK
Trump® International Hotel and Tower Panama
Trump® International Hotel and Tower Panama
Trump® International Hotel and Tower Panama
Trump® International Hotel and Tower Panama
Trump SoHo New York
Trump SoHo New York
Trump SoHo New York
Trump International & Tower Toronto
Trump International & Tower Toronto
Trump International & Tower Toronto
Trump International Hotel Waikiki 
Trump International Hotel Waikiki 
Trump International Hotel Waikiki 
Trump International Hotel Waikiki 

The Trump International Hotel Washington, D.C.

(Photo by Noam Galai/WireImage)

The Trump International Hotel Washington, D.C.

The Trump International Hotel Washington, D.C.

The Trump International Hotel Washington, D.C.

Trump International Hotel & Tower Vancouver
Trump International Hotel & Tower Vancouver
Trump International Hotel & Tower Vancouver
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There could be up to 100 of these hotels opening up in cities and resorts across the country in the next three years, with the first likely to be in Dallas. According to the Dallas News, developer Mike Sarimsakci is rumored to be working on the first project, though a spokesperson for the Trump Organization declined to confirm.

The Trump Organization will not be putting any money into building the hotel themselves – the named real-estate developers and their investors will cover costs.

Take a look at what one of these hotels may look like. These renderings were put together by Trump Hotels:

ScionTrump Hotels

The lobby area will have a large communal space. "Scion is a multi-faceted lifestyle brand developed in response to the boom in social clubs and the 'we' economy," a press release announcing the new hotel brand said. These large spaces are aimed to give guests the chance to "connect and engage."

There will also be a large restaurant area for guests to meet and mix in:

ScionTrump Hotels

In a press conference before he took office, Trump said that his company would take on "no new foreign deals" to resolve the potential for conflicts of interest during his presidency.

NOW WATCH: From rich kid to first daughter: The life of Ivanka Trump

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SEE ALSO: The eldest Trump kids headed to Aspen for spring break this week — and some wealthy locals were reportedly not pleased

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