McDonald's slammed for their Shamrock Shake advertisement

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McDonald's is under fire for a recent advertisement for their iconic Shamrock Shake -- particularly their new chocolate Shamrock Shake. A short video was shared to their Twitter account on March 7. While it has since been deleted, The Independent uploaded the video to their website.

One Twitter user shared a screenshot of the tweet as well:

"When your Shamrock Chocolate Madness drink plays all the right chocolaty-mint notes," the tweet read.

See social media reactions to the ad

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Reactions to McDonald's Shamrock Shake ad
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Reactions to McDonald's Shamrock Shake ad
@McDonalds Such an insult to the people of Ireland. And worse, highlighting the ignorance of your marketing department crew.
@McDonalds The music is Scottish pipes & the scene is Stonehenge in England. Maybe try again with Irish Uilleann pipes & an Irish setting?🤔☘
The place you are representing (UK)& the place you are trying to represent (Ireland) are literally separated by a s… https://t.co/ZrHgM9vNyR
@ireland @McDonalds STONEHENGE?!? Pretty sure that's an act of war!
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There are several elements in the ad that McDonald's may have mistaken as Irish, but are not. For example, the man in the ad "plays" the Shamrock Shake like a bagpipe -- but that's Scottish. Furthermore, he's dressed in a Scottish tartan hat.

The video also features video of Stonehenge -- which is in England.

Mashable wondered whether this was done on purpose, but the fact that the tweet was deleted may signal otherwise.

McDonalds told AOL.com in an emailed statement: "The Shamrock Shake is a much anticipated spring tradition at McDonald's leading up to St Patrick's Day. We acknowledge that our recent social media creative missed the mark and we apologize to those we offended."

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