McDonald's slammed for their Shamrock Shake advertisement


McDonald's is under fire for a recent advertisement for their iconic Shamrock Shake -- particularly their new chocolate Shamrock Shake. A short video was shared to their Twitter account on March 7. While it has since been deleted, The Independent uploaded the video to their website.

One Twitter user shared a screenshot of the tweet as well:

"When your Shamrock Chocolate Madness drink plays all the right chocolaty-mint notes," the tweet read.

See social media reactions to the ad

There are several elements in the ad that McDonald's may have mistaken as Irish, but are not. For example, the man in the ad "plays" the Shamrock Shake like a bagpipe -- but that's Scottish. Furthermore, he's dressed in a Scottish tartan hat.

The video also features video of Stonehenge -- which is in England.

Mashable wondered whether this was done on purpose, but the fact that the tweet was deleted may signal otherwise.

McDonalds told in an emailed statement: "The Shamrock Shake is a much anticipated spring tradition at McDonald's leading up to St Patrick's Day. We acknowledge that our recent social media creative missed the mark and we apologize to those we offended."