Wendy's just made March Madness better with free cheeseburgers

You love college basketball, you love cheeseburgers -- Wendy's knows this, and they want to give you what you want.

On Selection Sunday, Wendy's is launching a three-week long road trip starting at New York City and ending in Phoenix for the Final Four weekend. Along the way, the Wendy's Food Truck will be stopping at three college campuses: Xavier University, Butler University and University of Louisville.

Additionally, the food truck will make pit stops at first and second round tournament in Indianapolis and the Midwest regional tournament in Kansas City before heading to Phoenix.

Credit: Wendy's

At each stop, the Wendy's Food Truck is hooking it up with cheeseburger samples. Fans also have a chance to win Unreasonable Upgrades like gift cards or even game tickets.

Not near one of the food truck stops? Fear not, there's still a way you can participate. You can build your own bracket on Twitter using the hashtag #WendysBracket. Here's how it works according to a Wendy's press release: "Fans can answer a series of fresh questions that will automatically generate brackets, or pick by game via quick-fill options, all through Direct Messages on @Wendys. Scoring updates, prize giveaways, and redemption bracket opportunities will be offered throughout the March Madness tournament."

Be sure to follow the action along with the hashtag #Drive2theFinal4 and on Wendy's Facebook, Twitter and Instagram accounts.

See photos from Wendy's Instagram

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Frosty Key Tags mean free Jr. Frosty treats for you and proceeds that benefit @dtfa. Giving back never looked so good. At participating locations, 85% of every $2 Key Tag sold from 11/15/2016 - 1/31/2017 will benefit the Dave Thomas Foundation for Adoption. Key Tags valid from 1/1/2017 - 12/31/2017. One free Jr. Frosty per visit with any purchase.
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