The concept of making new connections with strangers via smartphone apps is more prevalent than ever -- And Tinder is most certainly the pioneer of this new breed of swiping left and right in hopes of finding a match.
These apps, more often than not, have a reputation for being purely surface-level and shallow, with many users swiping in hopes of finding a quick hookup or confidence boost.
But on March 8, Tinder is going above and beyond to prove that they stand for much more than that.
March 8 is International Women's Day, and Tinder is running a national campaign via Twitter to donate a whopping $250,000 to 12 different women-centric organizations.
Here's how it works: Any Twitter user can tweet @Tinder with the hashtag #FundHerCause with the charity or organization that they care about, the list of which can be found on www.tinder.fund.
Participants can also simply include a keyword or subject that they wish to make a donation on behalf of, such as "education" or "domestic violence", and Tinder will choose the accompanying charity accordingly.
Once tweeted, users will receive a code from Tinder to unlock a $100 donation to the charity of their choice.
Participants must also be following @Tinder from their accounts.
Really, it's that simple.
Tinder's VP of Global Communications and Branding explained how important the #FundHerCause initiative is to both the company and women at large:
"International Women's Day is extremely important to Tinder as a company, our users, and women everywhere. Now, more than ever, we have the power to make an impact and be part of meaningful social action and change, and we plan to do that with #FundHerCause. The recent women's marches were composed primarily of the demographic that makes up the largest percentage of Tinder's female user base - millennial women - and this demonstrated to us just how important it is help their voices be heard. Tinder has created the #FundHerCause campaign to reach millennial women across the country in order to help empower them to donate to the causes that they believe in."
Some of the organizations involved include Planned Parenthood, Girls Who Code and UN Women.
We'll swipe right to that all day!
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