Burger King is fixing a huge weakness in its menu after customers called it 'disgusting'

Burger King is axing its Tendercrisp chicken sandwich and replacing it with a newly revamped recipe.

The new crispy chicken sandwich will be available in all Burger King restaurants starting Thursday.

The fast-food chain began experimenting with new recipes after getting feedback from customers that the Tendercrisp sandwich was sub-par, with some calling it "disgusting" and "gross" on social media.

"The Whopper is Americas favorite burger, but on the chicken sandwich side we haven't been as successful... and quite frankly it's one of the fastest-growing categories," Burger King North America president Alex Macedo told Business Insider.

That was particularly frustrating for Burger King when its biggest burger competitor was seeing success with its own fried chicken sandwich.

Macedo declined to name the competitor, but it's highly likely he's referring to McDonald's and its buttermilk chicken sandwich.

"We want to take the crown away from them," he said, without referring to McDonald's by name.

Burger King's new crispy chicken sandwich features a four-ounce patty, which is smaller than the patty on the former version.

The company revamped its marinade and cooking process to make the chicken patty crispier on the outside and juicier on the inside than the old sandwich, Macedo said.

The sandwich also features lettuce, tomato, and mayonnaise on a potato bun.

To promote the new menu item, Burger King is airing TV ads featuring its former "haters" — or customers who made negative comments about the chain's chicken sandwiches on social media.

In one of the ads, the customers are blindfolded and led into a Burger King to try the new menu item.

"They went crazy about the new sandwich," Macedo said.

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RELATED: 13 fast food chains you won't find in San Francisco

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13 fast food chains you won't find in San Francisco
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13 fast food chains you won't find in San Francisco

Wendy's

What San Francisco is missing out on: Chili, Frostys, and the Baconator. Wendy's is the No. 5 top chain for fast food in the U.S., according to the QSR list

Closest location to San Francisco: There used to be one in the heart of downtown San Francisco, but it's since shuttered. The closest one is 6.7 miles away in Daly City, or a quick BART ride from city center.

Photo credit: Getty 

Chick-fil-A

What San Francisco is missing out on: This southern chain is all about chicken, especially the Original Chicken Sandwich. Chick-fil-A's is the No. 8 top chain for fast food in the U.S. behind Dunkin' Donuts, according to the QSR list

Closest location to San Francisco: You can head east to Walnut Creek or south to Sunnyvale for the closest restaurants in the Bay Area.

Photo credit: Getty

Sonic Drive-in

What San Francisco is missing out on: America's favorite drive-in, complete with roller skating carhops, an array of ice cream shakes, and tons of slushies. 

Closest location to San Francisco: Sonic lovers will have to drive 23 miles to Hayward to get the drive in experience.

Photo credit: Getty

Dairy Queen

What San Francisco is missing out on: The ice cream stand (and food chain) is known for its Blizzards and the famous Dairy Queen chocolate dipped cone. 

Closest location to San Francisco: Inching closer to the San Francisco county line, Dairy Queen is in Daly City, at least somewhat accessible by San Francisco's public transit.


Photo credit: Getty

Zaxby's

What San Francisco is missing out on: The coating on the chicken tenders is unlike any other fast food chain, and don't forget the dipping sauces.

Closest location to San Francisco: Located primarily in the South, Zaxby's has a few locations in Utah.

Photo credit: Facebook.com

Five Guys

What San Francisco is missing out on: Every restaurant has free roasted peanuts, but the real star is the eggier bun on its made-to-order burgers.

Closest location to San Francisco: A location in Alameda is a short ferry ride from the city.

Photo credit: Getty

Culver's

What San Francisco is missing out on: You go to Culver's for two things: Butterburgers and Frozen Custard.

Closest location to San Francisco: It's a toss-up between Utah and Arizona.


Photo credit: Facebook.com 

Steak 'n Shake

What San Francisco is missing out on: Shoestring fries, milkshakes, and Steakburgers. This Midwest chain has spread throughout the U.S., but it has never made it to the Bay Area.

Closest location to San Francisco: There's a few locations around Los Angeles, but it might be a faster road trip to head to Reno, Nevada.

Photo credit: Getty

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SEE ALSO: McDonald's could kill the drive-thru as we know it

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