The company has been trying to win back customers by revamping its brand and redesigning its stores to be brighter and less nightclubby. The store was known for its thumping music and strong wafts of cologne in the air.
In another major shift, the retailer stopped printing logos on everything in response to teens' shifting preferences for clothing without any identifiers.
Abercrombie & Fitch through the years
Abercrombie & Fitch through the years
CHICAGO - DECEMBER 8: Abercrombie & Fitch clothing is displayed in one of its stores December 8, 2003 in Chicago, Illinois. A recent report claims that Abercrombie & Fitch discriminates against sales representatives based on their 'attractiveness.' They have also decided to remove its Christmas catalog, which some claim featured sexually explicit images, from its store shelves. (Photo by Tim Boyle/Getty Images)
UNITED STATES - JUNE 02: Cabs drive in front of a billboard surrounding the future home of a new Abercrombie & Fitch store, Thursday, June 2, 2005 in New York. Gasoline prices near April's record high restrained spending and the third straight month of cool weather hurt sales of items such as swimwear and outdoor grills at chains including Wal-Mart, the largest retailer. Sales at luxury chains including Nordstrom surged as upper-income workers led April wage gains that were the biggest in eight years. (Photo by Daniel Acker/Bloomberg via Getty Images)
NEW YORK, UNITED STATES: A military marching group walks past a gaint Abercrombie and Fitch billboard along 5th Avenue during the 244th New York City St. Patrick's Day Parade 17 March 2005. The parade is the largest St. Patrick's Day parade in the world. AFP PHOTO/Timothy A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Abercrombie & Fitch models (Photo by David Pomponio/FilmMagic for Paul Wilmot Communications)
Atmosphere during Abercrombie & Fitch Store Opening on 5th Avenue in New York City at A & F 5th Avenue in New York City, New York, United States. (Photo by David Pomponio/FilmMagic for Paul Wilmot Communications)
Abercrombie & Fitch models during Abercrombie & Fitch Store Opening on 5th Avenue in New York City at A & F 5th Avenue in New York City, New York, United States. (Photo by David Pomponio/FilmMagic for Paul Wilmot Communications)
LONDON - MARCH 22: Shoppers leave the Abercrombie & Fitch UK Flagship Store on Savile Row on March 22, 2007 in London, England. The store opened its doors today and is the labels first London branch. (Photo by Gareth Cattermole/Getty Images)
NEW YORK - SEPTEMBER 10: (ITALY OUT UNTIL JANUARY 15, 2010) Model waits in the entrance of Abercrombie&Fitch shop in fifth Avenue, during Mercedes Benz Fashion Week on September 10, 2009, in New York City. (Photo by Filippo Mutani/Getty Images)
Topless male models wave to a crowd of onlookers from the soon to open Abercrombie & Fitch flagship clothing store in Hong Kong on August 5, 2012. The store is due to be opened for trading on August 11. AFP PHOTO / LAURENT FIEVET (Photo credit should read LAURENT FIEVET/AFP/GettyImages)
About 40 Abercrombie & Fitch (A&F) models line outside the A&F store to take pictures with passersby in Knightsbridge, a Singapore shopping mall on December 9, 2011. A&F's first Singapore store will open to the public on December 15. AFP PHOTO / SIMIN WANG (Photo credit should read SIMIN WANG/AFP/Getty Images)
LOS ANGELES, CA - JULY 11: A general view of atmosphere at Abercrombie & Fitch's presentation of their 2013 Stars on the Rise at Abercrombie & Fitch on July 11, 2013 in Los Angeles, California. (Photo by Michael Buckner/Getty Images for Abercrombie & Fitch)
A pedestrians is reflected in the window of the Abercrombie & Fitch Co. kids store on 5th Avenue in New York, U.S., on Tuesday, May 26, 2015. Abercrombie & Fitch Co. is scheduled to release earnings figures on May 28. Photographer: Craig Warga/Bloomberg via Getty Images
DUBLIN, IRELAND - September 5, 2016: A metal plaque is attached to the stone facade of an Abercrombie & Fitch store in Dublin, Ireland. Founded in New York City in 1892, the American retailer of upscale casual wear for young customers is headquartered in New Albany, Ohio. (Photo by Robert Alexander/Getty Images)
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BACK TO SLIDE
But the changes weren't enough to stop sales from sliding.
In a news release, the company blamed the sales declines in part on promotional activity among its competitors.
"The competitive environment resulted in more promotional activity and a lower gross margin rate than planned," said Abercrombie CEO Fran Horowitz. "The Abercrombie brand renewal continues, although it is a work in progress."
Abercrombie joins a long list of other mall-based retailers that have announced closures this year.
JCPenney announced last week that it would close up to 140 stores in the next couple of months, following decisions by Macy's and Sears to close a collective 218 stores in the first half of the year. Other mall-based stores including American Apparel, The Limited, Bebe, BCBG, and Payless have also recently announced that they are shutting down all or most of their stores.