'La La Land' and 'Moonlight' may both profit from Academy Awards blunder

By now, you've heard all about the Academy Awards blunder that will go down as the worst mistake in Hollywood award show history. Best Picture presenters Warren Beatty and Faye Dunaway were given the wrong card, causing them to inadvertently award the Oscar to "La La Land," when it actually belonged to "Moonlight."

In a moment that stunned both the A-list crowd in the Dolby Theater and viewers at home, the "La La Land" team graciously passed their Oscars on to the "Moonlight" cast and crew. Since then, PricewaterhouseCoopers — the auditing firm that handles counting the 6,200 Oscar ballots — has issued an apology for the colossal mishap.

Oscars So Rich: See How Much Last Night's Big Winners Are Worth

Big Payday Likely to Come for 'La La Land' and 'Moonlight'

Thinking they were Academy Award winners, then having the statuette taken from their hands was no doubt traumatizing for the talent behind "La La Land," but there may be a silver lining. Millions of people watched the Oscars, and those who hadn't seen "La La Land" or "Moonlight" will be eager to see what they're missing.

See photos and reactions from the mishap:

15 PHOTOS
Best Picture error at the 2017 Oscars
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Best Picture error at the 2017 Oscars

US actor Warren Beatty (C) shows the card reading Best Film 'Moonlight' after mistakingly reading 'La La Land' initially at the 89th Oscars on February 26, 2017 in Hollywood, California.

(MARK RALSTON/AFP/Getty Images)

Host Jimmy Kimmel reacts after the 89th Oscars on February 26, 2017 in Hollywood, California.

(MARK RALSTON/AFP/Getty Images)

The cast of 'Moonlight' and ''La La Land' appear on stage as presenter Warren Beatty (C) shows the winner's envelope for Best Movie 'Moonlight' on stage at the 89th Oscars on February 26, 2017 in Hollywood, California.

(MARK RALSTON/AFP/Getty Images)

89th Academy Awards - Oscars Awards Show - Hollywood, California, U.S. - 26/02/17 - Warren Beatty holds the card for the Best Picture Oscar awarded to "Moonlight," after announcing by mistake that "La La Land" was winner.

(REUTERS/Lucy Nicholson)

'La La Land' producer Jordan Horowitz holds up the winner card reading actual Best Picture winner 'Moonlight' with actor Warren Beatty onstage during the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

(Photo by Kevin Winter/Getty Images)

Prior to learning of a presentation error, 'La La Land' producers Fred Berger, Jordan Horowitz and Marc Platt accept the Best Picture award for 'La La Land' (later awarded to actual Best Picture winner 'Moonlight') onstage during the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

(Photo by Kevin Winter/Getty Images)

Prior to learning of a presentation error, 'La La Land' producers Fred Berger, Jordan Horowitz and Marc Platt accept the Best Picture award for 'La La Land' (later awarded to actual Best Picture winner 'Moonlight') onstage during the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

(Photo by Kevin Winter/Getty Images)

Cast and crew of 'Moonlight' accept the Best Picture award onstage during the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

(Photo by Kevin Winter/Getty Images)

Director Barry Jenkins and the cast and crew of 'Moonlight' accept the Best Picture award onstage during the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

(Photo by Kevin Winter/Getty Images)

'La La Land' producer Jordan Horowitz (L) holds up the winner card reading actual Best Picture winner 'Moonlight' with actor Warren Beatty onstage during the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

(Photo by Kevin Winter/Getty Images)

'La La Land' producer Jordan Horowitz (L) announces the actual Best Picture winner as 'Moonlight' after a presentation error with actor Warren Beatty (R) onstage during the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

(Photo by Kevin Winter/Getty Images)

89th Academy Awards - Oscars Awards Show - Hollywood, California, U.S. - 26/02/17 - Warren Beatty holds the card for the Best Picture Oscar awarded to "Moonlight," after announcing by mistake that "La La Land" was winner.

(REUTERS/Lucy Nicholson)

89th Academy Awards - Oscars Awards Show - Producer Jordon Horowitz holds up the card for the Best Picture winner Moonlight. At left is Ryan Gosling and right is presenter Warren Beatty who mistakenly announced La La Land as the best picture winner.

(REUTERS/Lucy Nicholson)

89th Academy Awards - Oscars Awards Show - Hollywood, California, U.S. - 26/02/17 - Jordon Horowitz and Jimmy Kimmel react as Warren Beatty holds the card for the Best Picture Oscar awarded to "Moonlight," after announcing by mistake that "La La Land" was winner.

(REUTERS/Lucy Nicholson)

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"La La Land" didn't win Best Picture at the Academy Awards after all, but the film is dominating box offices across the globe. The musical tribute to the "City of Angels" has earned nearly $369 million at box offices worldwide — with a production budget of $30 million — as of February 26, according to BoxOfficeMojo.

At present, indie drama "Moonlight" has earned $22.3 million and counting since its October 2016 domestic-only release. After it was announced as an Academy Awards Best Picture contender on January 24, the film surged in popularity. It was shown in a peak 1,104 theaters the week after the announcement and brought in a total of $6.3 million during the five-week period leading up to the Oscars.

Best Picture Oscar Winners Keep on Winning

By the time many Oscar-winning films are crowned top honors, the film has usually run its course at box offices. However, this prestigious honor has a habit of causing a resurgence in ticket sales.

At the 2016 Academy Awards, "Spotlight" garnered Best Picture honors. Going into Oscar week, the film had generated $38.4 million in profits. The Oscars were held on Feb. 28, and during that week and the next nine that followed, "Spotlight" brought in a total of $5.3 million, until it finally tapped out at $45.1 million domestically on May 5. Overall, the Best Picture winner generated $88.3 million at box offices worldwide.

In 2015, "Birdman" won Best Picture at the Academy Awards. The film generated $36.9 million in profits going into Oscar week, as of Feb. 19, 2015. The Oscar winners were announced on Feb. 22, and during that week and the following seven, it generated more than $4 million at box offices domestically. "Birdman" exited theaters April 16, with $42.3 million in domestic earnings and a worldwide total of $103.2 million.

RELATED: Best dressed at the 2017 Oscars

13 PHOTOS
Oscars 2017: Best dressed
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Oscars 2017: Best dressed

Nicole Kidman was the epitome of perfection in a sparkling nude Armani gown she paired with a dramatic red lip.

(Photo by Frazer Harrison/Getty Images)

'La La Land' star Emma Stone stunned, yet again, in a fringed gold Givenchy ensemble. She looked sophisticated with her dramatic red lip and Old Hollywood-inspired curls.

(Photo by Frazer Harrison/Getty Images)

Wow! Charlize Theron stunned in metallic black Dior ensemble with a plunging neckline.

(Photo by Frazer Harrison/Getty Images)

Metallic maven! Red-carpet veteran Jessica Biel strikes gold in this unique number.

Was math class always this hot? Priyanka Chopra is a geometric goddess in this innovative architectural look.

(Getty)

Hailee Steinfeld's sheer gown features floral embellishments in pastel shades. 

(Getty)

Beautiful! Emma Roberts showed up to the red carpet with fiery new locks. But can we talk about that gown? Absolutely stunning!

(Photo by Kevin Mazur/Getty Images)

Alicia Vikander's high-low dark lace gown stole the show. She paired the look with strappy heels and a gorgeous diamond choker. 

(Photo by Kevin Mazur/Getty Images)

Va-va-voom! Taraji P. Henson is a modern-day Jessica Rabbit in this figure-hugging blue velvet look by Alberto Ferretti.

(Getty)

Brie Larson sported a sophisticated twist to the typical black gown with a dramatic neckline and a ruffled train.

(Photo by Frazer Harrison/Getty Images)

Viola Davis was a vision in bright red, wearing an off-the-shoulder look with a classy train.

(Photo by Steve Granitz/WireImage)

Gorgeous! Octavia Spencer wowed in an off-the-shoulder Marchesa dress with a feathery bottom.

(Photo by Steve Granitz/WireImage)

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What the Future Holds for PricewaterhouseCooper

PwC has had the prestigious job of counting Oscar ballots since 1935, but Sunday's blunder could put a major black mark on their industry reputation.

The more than 100-year-old London-based auditing firm released a statement early Monday morning about the mishap.

"The presenters had mistakenly been given the wrong category envelope and when discovered, was immediately corrected," it said. "We are currently investigating how this could have happened, and deeply regret that this occurred. We appreciate the grace with which the nominees, the Academy, ABC, and Jimmy Kimmel handled the situation."

It's unclear how much PwC earns to tabulate the Oscar winners, but the firm's 2010 tax returns show they charged the Academy of Motion Picture Arts and Sciences nearly $169,000 for "accounting services."

Only time will tell if the Academy decides to cut ties with PwC in favor of other large firms, like Deliotte, who tabulates GRAMMY winners for The Recording Academy.

Up Next: And the Academy Award Goes to ... 8 Actors Whose Wealth Skyrocketed After Winning an Oscar

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