Billionaire investor Mark Cuban calls Amazon 'the greatest startup in the world'

Mark Cuban, the billionaire investor and owner of the Dallas Mavericks, doesn't think the greatest startup in the world is Uber or Airbnb. It's Amazon.

"I think Amazon is the greatest start-up and the greatest company in the world," Cuban said Friday in an interview with CNBC's "Fast Money Halftime Report."

Cuban pointed to Amazon's willingness to invest in new areas and experiment in new technologies, despite its massive size, for his bullish view on the company. He sees Amazon eventually disrupting almost every business in the world, not just its bread-and-butter retail space, adding it's a "smart, smart company."

"I can see them competing with Uber," Cuban said.

Get inspired by Mark Cuban's quotes about business:

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Mark Cuban business quotes
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Mark Cuban business quotes

#1: "I still work hard to know my business. I'm continuously looking for ways to improve all my companies, and I'm always selling. Always."

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#2: "When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?"

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#3: "Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there."

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#4: "Go out there and get rich. Get so obnoxiously rich that when that tax bill comes, your first thought will be to choke on how big a check you have to write."

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#5: "​In the past, people used to tell me to shut up a bit. But what I believe is to put out your opinion and let everyone else react. If I'm wrong, I'm wrong."

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#6: "I've learned that it doesn't matter how many times you failed. You only have to be right once. I tried to sell powdered milk. I was an idiot lots of times, and I learned from them all."

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#7: "Work like there is someone working 24 hours a day to take it all away from you."

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#8: "Forget about finding your passion. Instead, focus on finding big problems."

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#9: "It's not about money or connections -- it's the willingness to outwork and outlearn everyone when it comes to your business. And if it fails, you learn from what happened and do a better job next time."

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#10: "What I've learned is that if you really want to be successful at something, you'll find that you put the time in. You won't just ask somebody if it's a good idea, you'll go figure out if it's a good idea."

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Cuban has a point. Amazon is famous for secretly investing in new projects and quickly doubling down on the ones that show promise. It's how the company that started out as a online bookseller has turned into a massive business conglomerate selling everything from toothpaste and jeans to cloud computing power and file storage apps. Recently, Amazon launched its own grocery store that doesn't have checkout counters, and said it used technology found in self-driving cars (that may be part of the reason Cuban thinks Amazon might eventually compete with Uber, which is currently testing self-driving cars for its ride-hailing service).

Cuban isn't the first high-profile tech investor to call Amazon his favorite. Chamath Palihapitiya, the founder of VC firm Social Capital, also picked Amazon as his top stock, predicting it would end up becoming a $5 trillion company within the next 50 years.

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See Also:
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Jeff Bezos says we have it all wrong about Amazon's Alexa

SEE ALSO: Billionaire VC says that most companies will eventually pay an Amazon 'tax'

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