Budweiser's Super Bowl ad will retell the story of the brand's cofounder Adolphus Busch's 1857 journey from Germany to St. Louis in the United States, Adweek reports.
The "Born the Hard Way" 60-second spot is described by Adweek as a "gritty, compelling" period film about Busch's early steps toward creating the world's largest brewer.
Set on the Mississippi River, the ad sees a battered Busch — played by Sam Schweikert — jump off a burning steamboat on to the muddy St Louis shore. The famous Budweiser Clydesdale horses will also make a cameo. It ends with Busch having a beer with the company's cofounder Eberhard Anheuser.
Laura Rowan, group strategy director, read some of the script to Adweek: "This is the story of the original self-made man, one of the founders of the American Dream, making it the hard way, and his path that all came after him followed ... We then see the words appear: 'When nothing will stop your dream, this is the beer you'll drink.' We end with the Budweiser logo and [tagline], 'This Bud's for you."
Budweiser's vice president of marketing Ricardo Marques noted that the ad is relevant in today's political climate, but said the brand did not intend for the ad to make a political statement.
He said: "There's really no correlation with anything else that's happening in the country. We believe this is a universal story that is very relevant today because probably more than any other period in history today the world pulls you in different directions, and it's never been harder to stick to your guns."
See some of your favorite celebrities in Super Bowl ads of the past:
Celebrity super bowl ads
Celebrity super bowl ads
Watch Joe Namath get creamed by Farrah Fawcett! We should all pray that Farrah beats her cancer.
Diet Pepsi Super Bowl XXI ad feat. Michael J Fox - Cute Neighbor (1987)
Funny he did a James Bond-like commercial years before he actually starred in a James Bond movie...
This TV commercial introducing Pepsi's new can designs aired during the 1992 Super Bowl. The ad featured two kids watching as the biggest supermodel in the world, Cindy Crawford, stopped by a vending matchine to purchase a Pepsi. Rather than focus on Crawford and her sex appeal, the two kids marveled at the new Pepsi can.
The infamous SuperBowl 2002 Pepsi ad featuring Britney Spears.
In this Mercedes-Benz Super Bowl ad, a devilish Willem Dafoe tempts a young man with the Mercedes-Benz CLA and everything that comes with it. In this case 'everything' means dating Kate Upton, dancing with Usher, and becoming rich and famous beyond his wildest dreams. Will he sign on the dotted line? Would you?
Ad URL http://www.facebook.com/mercedesbenzusa
Tagline "The Best or Nothing"
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Best Buy Amy Poehler Superbowl 2013 Game Day Commercial
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Samsung has invited two of Hollywood's funniest, Seth Rogan and Paul Rudd to pitch ideas for their Big Game ad, touting the new Samsung mobile phone. Unfortunately things get a little testy when Seth and Paul try to one-up each other. People love talking babies and Asian rappers. Add Lebron James to the mix and you've got something, but is it The Next Big Thing?
Bob Odenkirk - Actor/Actress
LeBron James - Athlete
Paul Rudd - Actor/Actress
Seth Rogan - Actor/Actress
Featured Product - Samsung Galaxy S III
Electronics & Communication / Mobile Devices / Smartphone
Tagline "The Next Big Thing is Here"
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A couple of guys haul a recliner passing a couple rottweilers. They need lucky chairs. They use Bud Light to get through a gate, they meet with Zoe Saldana and Stevie Wonder. Zoe Saldana asks, "How much luck do you guys need?" Do what you need to get your lucky chair. It's only weird if it doesn't work.
Check out Bud Light's Super Bowl 2014 commercial following one guy who was truly #UpForWhatever.
Danica Patrick Super Bowl Commercial. Girl falls in pool. Super Hot not seen on TV. Danica Patrick spa 2010 superbowl commercial
Watch hundreds of other classic '90s commercials at youtube.com/MrClassicAds1990s
Charles Barkley Taco Bell Super Bowl Commercial 2010
First Acura Super Bowl Commercial featuring the 2015 Acura NSX, Jerry Seinfeld and Jay Leno. Brought to you by Goodson Acura http://www.goodsonacura.com Posted 2012 Super Bowl Acura Seinfeld and Jay Leno Spot.
Betty White Snickers Super Bowl Commercial 2010
Have you ever wondered why in Hollywood movies, all the villains are played by Brits? Visit http://www.britishvillains.com and let us introduce you to the newest British Villain. #GoodToBeBad
Learn more about the F-TYPE Coupe: http://www.jaguarusa.com/all-models/f-type/f-type-models/f-type-coupe.html
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Usually at the top of "Best Superbowl Ads" lists. Fun and heartwarming.
Titled "The Showdown", this is a classic Super Bowl commercial, shown initially at the 1993 Super Bowl. It features two legends of the NBA - Michael Jordan and Larry Bird. These two greats go head-to-head in a humorous and amazing game of basketball Horse. The first shots are easy. Then they get tougher and tougher to the absurd, but they keep making the baskets, like true legends. Due to the success of this ad campaign, McDonalds ran sequels, one featuring basketball player Charles Barkley as well.
Might Like: Classic Apple Ad: http://www.youtube.com/watch?v=CCjKQ7woaVY
Late Show ad featuring David Letterman and Oprah Winfrey, which aired during the Super Bowl on Feb 4, 2007.
Letterman and Oprah had a "bitter feud" for years.. The story goes that years ago, Dave (and Merrill Markoe?) were having lunch and saw Oprah eating on the other side of the dining room. Having some fun, Dave tells his waitress something like, "Oprah graciously offered to pay for our lunch" and then enthusiastically waved to Oprah. The waitress looks over to Oprah, as Winfrey politely waves back to Dave. Dave smiles and nods and the waitress takes the check away. Dave gets up and leaves. Oprah is stiffed with the tab.
I don't know if that's true or not. I don't think I made it up.. although, that isn't really beyond me. I think it's hilarious.
On the air, Dave made Oprah jokes left and right.. and apparently Ms. Winfrey didn't like it. Letterman taped some shows in Chicago and invited Oprah to be a guest, but was told, "Oprah is TOTALLY out of town." Which he mocked on air for weeks.
After years of snide jabs at her, Dave started a different approach - he sung Oprah's praises and begged her to be on the show.. even keeping a daily diary of his quest in an "Oprah Log". After weeks, he gave up on his quest and staged a skit where the Oprah Log had been stolen from the glass case he kept it in.
When his son was born, Oprah sent Dave a child's swimming pool full of children's books. This made Dave think there was hope yet. He begged her to be on his show to reconcile in what he said would be a "super bowl of love". She ignored him for years.. but eventually DID appear on his show to promote the opening of The Color Purple on Broadway and it was the 4th highest rating his program has gotten in 25 years on the air.
This 10-second spot aired during the Colts vs. Bears Super Bowl and makes reference to all of that and hinges upon his being from Indianapolis and her living in Chicago.
Watch the Late Show with David Letterman weeknights on CBS, and visit them online at: http://www.cbs.com/lateshow/ - they've got a better copy of this video on their site.
This is what an advertisement should be.
CHARLES: you know when its right
you know when you feel it baby
you hold it
you hear it
you taste it, it's right
(uh-huh girls): diet pepsi, uh-huh, uh-huh
CHARLES: you got the right one bay-baayyy
(uh-huh girls): uh-huh, uh-huh, diet pepsi
CHARLES [from what i can gather]:
if its irrefreshably lovable and unsurpassably colorful and intimately soul-full
you got the right one bay-bayyayy
(uh-huh girls): UH-HUH
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Budweiser declined to reveal how much it paid for the ad, but Adweek estimated the production would cost in the range of $2 million to $3 million. Super Bowl broadcaster Fox is charging more than $5 million for a 30-second ad slot this year. Plus, Budweiser owner AB InBev has secured exclusive rights for advertising during the big game, where it will also promote its Bud Light, Busch, and Michelob Ultra brands.
This year's ad carries particular significant as the brand looks to arrest its declining US sales, which were down by "single mid digits" in AB InBev's third quarter. Estimated total market share for the brand was down approximately
20 basis points in the period, AB InBev said.