Snowboarding company Burton is making it as easy as possible for their employees to attend Jan. 21 Women's March on Washington.
CEO and co-owner Donna Carpenter told Cosmopolitan in an interview that not only will she be attending the march, she's bringing a posse: her employees.
Carpenter extended an offer to her Vermont-based employees that would provide them with two nights in a hotel as well as up to $250 to be spent on airfare. "About 25" employees have taken her up on her offer so far, all women except for one man.
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As a female CEO heading a management staff that is 50 percent women, she said that the cause was important to her because "when you address women's issues, you address work-life balance and quality of life.
The Women's March on Washington is taking place on Jan. 21 and, based off of the National Park Service's list of First Amendment permit applications, it's estimated that more than 200,000 people will be attending the protest.
Many people who can't make the trek to D.C. are finding alternate methods of protest through local and even virtual marches. This in addition to the countless women who will be participating on social media in solidarity.