Ikea trolls us all by naming products after Googled relationship questions
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The Swedish names of Ikea products can be tricky to pronounce, what with their umlauts and silent consonants.
Eradicating any linguistic confusion, the homewares giant's latest campaign see select products given English alternatives: Frequently Googled relationship problems, of course.
The searches were pulled from the most common Swedish searches and used in the "Retail Therapy" campaign.
And naturally, those secretly Googled questions are paired with an Ikea product that could "fix" the problem.