Starbucks is adding soup to its menu

Starbucks will soon be adding soup to its menu in an effort to grow its food business.

This spring, Starbucks will begin a regional rollout of a new line of organic soups, Sharon Rothstein, the company's global marketing officer, announced on Wednesday at Starbucks' Investor Day. Varieties will include chicken and tomato soup.

Rothstein said that with 50% of Starbucks' traffic coming after 11 a.m., there is an opportunity for Starbucks to grow its food business beyond breakfast.

In the next five years, the company plans to double its lunch business, which represents Starbucks' fastest growing part of its food sales.

Other menu launches that Starbucks discussed with investors include new Sous Vide Egg Bites and a gluten-free breakfast sandwich, both of which will debut in early 2017.

RELATED: Healthiest foods at Starbucks

Healthiest foods at Starbucks
See Gallery
Healthiest foods at Starbucks
9. Vanilla scone (120 calories, 8 grams of sugar) 
8. Chocolate cake-pop (140 calories) 
7. Fruit salad (90 calories) 
6. Hearty veggie and brown rice salad bowl (430 calories, healthy fat and protein) 
5. Nonfat latte (100 calories in a grande, 10 grams of protein) 
4. Skinny cappuccino (61 calories in a tall) 
3. Egg white, spinach and feta wrap (19 g of protein, 10 g of fat, 33 carbs) 
2. Reduced fat turkey bacon and egg white sandwich, (16 g of protein, 230 calories) 
1. Whole grain oatmeal (160 calories without the toppings) 

NOW WATCH: The world's coolest Starbucks has 2,000 wooden sticks jutting out of the walls

See Also:

Read Full Story