Patagonia is donating every penny made from Black Friday sales to help save the planet

Patagonia, the high-end outdoor clothing retailer, is donating its entire Black Friday sales to grassroots environmental organisations around the world.

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Patagonia reported a "record-breaking" $10 million in Black Friday sales — about five times higher than expected — and said it will give every penny to nonprofits fighting "to protect our air, water and soil for future generations. The science is telling us loud and clear: We have a problem."

The idea for the initiative came about after the US presidential election, company spokeswoman Corley Kenna toldThe Huffington Post.

During the presidential campaign, Donald Trump called climate change a "hoax" and vowed to stop spending money on programs that help vulnerable nations adapt to climate impacts.

He also pledged to cancel the Paris Climate Agreement — though recently said he had "an open mind".

"By getting active in communities, we can raise our voices to defend policies and regulations that will protect wild places and wildlife, reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Agreement on climate change," Patagonia said.