Reebok takes swipe at New Balance amid 'white supremacy' controversy

New Balance owners are boycotting their shoes in the wake of the brand's recent "white supremacy" controversy and retail rival Reebok is making the most of the opportunity.

With shoe owners throwing them away, setting them on fire and even attempting to flush them down the toilet, Reebok has been responding to potential customers saying "Yo Jon, looks like you need another pair of kicks. Shoot us a DM, we've got your back!"

The uproar began after a company official of New Balance voiced support for President-elect Donald Trump by saying his presidency will help the company "move in the right direction."

Additionally, a white supremacist blogger recently declared New Balance shoes the "official shoes of white people."

New Balance posted a statement on their Twitter page in an attempt to calm the social firestorm saying,

"New Balance is a values-driven organization and culture that believes in humanity, integrity, community and mutual respect for people around the world."