The brand that's dominating sales on Amazon isn't what you think it is
It's no secret that Amazon is the number one place to go for all things online retail.
From electronics to kitchenware to clothing and everything in between, Amazon dominates the e-commerce space.
SEE ALSO: Costco may be the one retailer that should not fear Amazon
But what's dominating on Amazon itself?
Surprisingly, it's nothing brand name or outsourced – It's actually Amazon's private label brands themselves.
Analytics company 1010 data reported that Amazon's own branded items are knocking their competitive brands out of the water when it comes to on-site purchases.
FastCompany used batteries as an example to explain just how well their private brands are doing:
"Online battery sales are a $113 million market. Ninety-four percent of these online battery sales take place on Amazon, with Amazon's AmazonBasics brand of batteries now accounting for one-third of those sales."
That's over a $35M profit on AmazonBasics brand alone.
Senior VP of Marketing at 1010 data thinks that the trend of Amazon-brand products dominating the website's sales will only increase:
"The bottom line for brands is they can no longer view Amazon as solely a channel and need to acknowledge them as a competitor."
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