Rapidly-growing startup goes after Microsoft in full-page New York Times ad
If you happen to work in a fast-paced environment, chances are you (or someone you know) has used the phrase "slack me" or "ping me" to a co-worker in reference to sending them an instant message.
This is because we're in the midst of the Slack era, a messaging startup that's used internally by companies large and small for employee-to-employee messaging.
Unsurprisingly, the company is quickly gaining a herd of competitors -- The latest being none other than Microsoft.
Instead of sitting back and letting Microsoft take the spotlight for the release of their new platform Teams (which was unveiled on Wednesday), Slack pulled a completely savage move and took it to thepress.
In fact, Slack CEO Stewart Butterfield penned a letter to Microsoft in the form of an ad that took up a full page on the back of the New York Times.
The letter offered "some friendly advice" from the Slack team to Microsoft as to how Microsoft could find success with its new Teams platform.
Butterfield shared a quick-witted tweet about the ad:
In a not-so-subtle condescending tone, Butterfield penned:
"If you want customers to switch to your product, you're going to have to match our commitment to their success and take the same amount of delight in their happiness."
And then for the closing kicker:
"We admire many of your achievements and know you'll be a worthy competitor. We're sure you're going to come up with a couple of new ideas on your own too. And we'll be right there, ready."
Microsoft, you've been served!
To read the full letter, visit here.
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