Adidas has just hit a huge milestone in its American comeback

Before you go, we thought you'd like these...
Before you go close icon

Adidas is here to stay.

German sportswear Adidas, which has been aggressively mounting a push for market share in the American market, has finally pulled ahead of #2 Under Armour, according to NPD analyst Matt Powell.

Under Armour had previously passed Adidas 2 years ago to become the #2 largest sportswear seller in America.

Losing market share was a wake-up call for the German giant, as it is further entrenched than its American competitor, has been around for a lot longer than UA's young 20 years of life, and has nearly quadruple its revenue worldwide.

PHOTOS: The evolution of Adidas sportswear:

8 PHOTOS
Evolution of Adidas sportswear
See Gallery
Evolution of Adidas sportswear
1954. Photo: Hanns Hubmann (Photo by bpk/Hubmann/ullstein bild via Getty Images)
Germany, Berlin: teenager in a sport shop looking at a gym bag by adidas - 8th July 1966 (Photo by Bernd Thiele/ullstein bild via Getty Images)
September 25, 1973. (Photo by Brauner/ullstein bild via Getty Images)
7th September 1977: Football and rugger shirts and balls with trainers and sports shoes. Puma, Adidas, All Star are some of the brands. (Photo by Chaloner Woods/Getty Images)
Singer Rod Stewart wearing an Adidas hooded tracksuit top, 1983. (Photo by Dave Hogan/Getty Images)
17 Apr 1996: A portrait of former USC Trojan and All American wide receiver Keyshawn Johnson, the potential number one pick in the upcoming NFL Draft, taken during the press conference to announce his multi-year agreement with Adidas America, Inc , helda
Close-up detail of Adidas trainers and camouflage trousers, UK 1990s. (Photo by: PYMCA/UIG via Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Adidas had been relying on its European style and sensibility, notes Fortune, to sell its merchandise in the US, which had failed to gain traction when compared to the blinding technological hype of Nike and Under Armour. But Adidas has been looking to turn that around in recent years with a refocusing on the American market started by Adidas President of North America Mark King started in 2014.

Adidas has opened a new design lab in Nike's hometown of Portland, Oregon, launched new high-priced models that gets sneakerheads talking, repositioned their heritage models as fashion icons — the most famous being the Stan Smith, and high profile partnerships like Kanye West's Yeezy line. For apparel, Adidas has refreshed its offerings and leaned into athleisure with an upmarket line called Zne.

See the brands that millennials love the most:

25 PHOTOS
Millennials' favorite retail brands
See Gallery
Millennials' favorite retail brands
24. Levi's

23. Calvin Klein

Photo via Getty

22. Ralph Lauren

21. Michael Kors

Photo via Getty

20. Walmart

Photo via Shutterstock

19. Macy's
18. Vans

17. Old Navy

Photo via Shutterstock

16. Converse

15. Adidas

Photo via Shutterstock

14. Gap

13. Under Armour

Photo via Getty

12. Bath & Body Works

Photo via Getty

11. Nordstrom

10. Target

Photo via Alamy

9. Urban Outfitters 
8. J.Crew
7. H&M

6. Sephora

Photo via Shutterstock

5. Lululemon

Photo via Getty

4. Zara

Photo via Getty

3. Forever 21

Photo via Shutterstock

2. Victoria's Secret

Photo via Getty

1. Nike
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

NOW WATCH: Watch millennials try a McDonald's Big Mac for the first time

See Also:
Hugo Boss is no longer a luxury brand
Californians' love of In-N-Out isn't actually about the quality of its burgers
Californians should be embarrassed by how much they hype overrated In-N-Out Burger

SEE ALSO: Canada Goose — the celebrity-endorsed maker of $800 parkas — is reportedly worth $2 billion

DON'T FORGET: Follow Business Insider's lifestyle page on Facebook!

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners

Man Is Horrified To Learn His Biological Father's Identity - But A Look In The Mirror Man Is Horrified To Learn His Biological Father's Identity - But A Look In The Mirror
12 Facts That Will Make You Smarter Than Your Friends 12 Facts That Will Make You Smarter Than Your Friends
Nature Gets Revenge On Safari Hunter Who Killed Elephants And Lions For Sport Nature Gets Revenge On Safari Hunter Who Killed Elephants And Lions For Sport