Wal-Mart only got 1 out of 10,000 teen votes for favorite shopping site, while Amazon got 40 percent


Amazon is at the top of the mind for the teenage "Generation Z" demographic, who are famously picky and fickle when it comes to what they shop for.

According to a new survey by financial firm Piper Jaffray, which asked 10,000 US teens, Amazon continued to be the #1 "preferred website" for online shopping, accounting for 40% of the responses. That's largely unchanged from previous surveys, as Amazon received 41%, 38%, and 36% of the responses in the past 3 semi-annual surveys, respectively.

Screen Shot 2016 10 14 at 10.22.40 AMPiperJaffray

Perhaps what's more impressive is that eBay is the only other non-apparel retailer in the top 10, while Target only got 6 votes and Walmart one single vote out of the 10,000 survey respondents.

"For context, mindshare in our Taking Stock with Teens survey has historically not broken above the low 30% range for brands/retailers and, therefore, the fact that Amazon is maintaining at 40% mindshare is encouraging," PiperJaffray wrote in the note.

NOW WATCH: The story of Lisa Brennan-Jobs, the daughter Steve Jobs claimed wasn't his

Best-selling items on Amazon under $50:

13 PHOTOS
Best-selling items on Amazon under $50
See Gallery
Best-selling items on Amazon under $50

LEGO City Town Advent Calendar Building Kit: $29.94

BUY IT
Crest 3D White Luxe Whitestrips Professional Effects: $39.00
BUY IT

Cards Against Humanity: $25.00

BUY IT
All-New Amazon Echo Dot (2nd Generation): $49.99
BUY IT
Marvel's Captain America, Civil War: $19.96
BUY IT
Beauty and the Beast, 25th Anniversary Edition: $22.99
BUY IT
Amazon Fire TV stick: $39.99
BUY IT
RTIC Tumbler: $14.23
BUY IT
Rubbermaid Easy Find Lids Food Storage Container: $15.99
BUY IT
The Girl on the Train by Paula Hawkins: $9.60
BUY IT
Born to Run by Bruce Springsteen: $19.50
BUY IT
Disney Tsum Tsum Advent Calendar: $39.95
BUY IT
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

See Also:

SEE ALSO: Amazon cloud boss Andy Jassy fires back at Oracle's Larry Ellison, says stats were 'made up'

Read Full Story

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.