Amazon just made thousands of books free for its Prime members

Amazon just launched Prime Reading, a new service that gives its Prime members free access to thousands of books and magazines, including the Harry Potter series and Sports Illustrated.

The books are available in e-book format through Amazon's free Kindle apps. You don't need a separate Amazon Kindle device to read these books, as the Kindle app is available both on the iOS and Android.

That means if you're a Prime member, you get free access to all those books in addition to free two-day shipping, online video and music, and file storage space. Prime is Amazon's paid membership program that costs $99 a year or $10.99 a month.

Best selling books on Amazon of 2016 so far
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Best selling books on Amazon of 2016 so far
Harry Potter and the Cursed Child - Parts One & Two by J.K. Rowling, John Tiffany & Jack Thorne, $17.99

StrengthsFinder 2.0 by Tom Rath, $15.29

The Life-Changing Magic of Tidying Up by Marie Kondo, $10.56
When Breath Becomes Air by Paul Kalanithi, $15.00
The Whole30: The 30-Day Guide to Total Health and Food Freedom by Melissa Hartwig & Dallas Hartwig, $18.00
How to Win Friends and Influence People by Dale Carnegie, $9.04

Mindset: The New Psychology of Success by Carol S. Dweck, $9.60

To Kill A Mockingbird by Harper Lee, $6.79

Me Before You by Jojo Moyes, $6.77
Oh, The Places You'll Go! by Dr. Seuss, $10.00

Calm the F*uck Down by Sasha O'Hara, $8.11

First 100 Words by Roger Priddy, $3.97
Between the World and Me by Ta-Nehisi Coates, $14.40

Why is Amazon continuing to add so much free perks to its Prime membership program? Because once you become a Prime member, you tend to spend more than non-Prime members and become a loyal customer to Amazon. So Amazon's using all these added benefits to sign up as many Prime members as possible.

These charts by Morgan Stanley, based a recent survey, perfectly illustrates this point. It says about 40% of Amazon Prime members spend over $1,000 a year on Amazon, while only 8% of non-Prime shoppers do so. It also found that Amazon Prime members spend about 4.6-times more money on Amazon than non-Prime members.

Screen Shot 2016 10 05 at 12.59.24 PMAP Photo/Reed Saxon

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