Starbucks is testing weekend brunch

Before you go, we thought you'd like these...
Before you go close icon

Starbucks is making a bold, possibly even McDonald's All-Day Breakfast–level move in the fast-food breakfast wars: It's trialing an official brunch menu. Company chronicler Starbucks Melody discovered the chain began quietly testing at 78 Portland- and Seattle-area locations last week. The weekend-only menu includes standard fare like baked French toast and two different cage-free-egg quiche options (spinach and Swiss, or bacon and Swiss), but the real star is plainly the Belgian waffles that come topped with fresh blueberries, powdered sugar, and syrup.

Company reps tell her there's no firm end date yet, but Melody guesses the test will run maybe six to eight weeks. Customers can order the items anytime from 8 a.m. to 2 p.m., or until the items run out. Like hot sandwiches or other goods in the pastry case, they arrive premade each morning, go in the fridge, then get warmed up before serving. That means the waffles aren't fresh off an iron, but Melody notes Starbucks's TurboChef ovens do a surprisingly good job imbuing what could be a mess of sad, spongy dough with a nice crunch.

Starbucks has tested waffles twice and the other brunch items at least once before, so the commitment to bringing fast food's most overlooked meal to the masses seems pretty strong at this point. Of course, there's no stopping this train once it's in motion, so up next is obviously a full-scale mimosa test at stores that serve "late night" alcohol.

RELATED: Starbucks locations around the world:

1 PHOTOS
Starbucks locations around the world
See Gallery
Starbucks locations around the world
HIDE CAPTION
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners