Dunkin' Donuts wants to build a better egg to win the fast-food breakfast battles
Dunkin' Donuts wants to create a tastier egg.
On Thursday, the coffee-and-doughnut chain said it would soon launch a test of a better-tasting egg, reports The Street.
Currently, Dunkin' Donut's eggs are a somewhat complicated creation, containing real egg, but reformulated to create disks that can be easily heated and served on a breakfast sandwich. The company's fried egg contains 12 ingredients. The egg white patty contains more than 20 (including cheese and vegetables mixed into the disk).
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Dunkin' Donuts has been investing in higher-quality fare, as competitors from Starbucks to McDonald's have worked to elevate their food and beverage offerings. In June,Dunkin' launched cold brew iced coffee, a rare craft beverage on the chain's menu.
The company reported on Thursday that Dunkin' Donuts same-store sales grew 0.5% in the second quarter. The company reported net sales increased 2.3% from the prior year to $216.3 million, missing analyst expectations of $220.2 million.
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