7 recent controversial logo changes

An iconic logo is crucial for brands when attracting new customers and keeping existing ones, so it's essential that consumers feel a positive association towards these images.

A trademark symbol represents a brand's unique identity, and customers trust these icons to deliver the same high value with every product or service. So you can imagine when companies alter these widely recognized icons, consumers have something to say about it.

Big brands like Uber, AirBnB, Verizon, Google, Yahoo, Microsoft and Twitter have all undergone logo variations in the past few years -- but not without some major backlash. You may remember the headlines surrounding the recent Google logo font change or AirBnB's total logo makeover last year. Uber underwent a radical rebranding in February, which received an overflow of negative feedback from customers.

View photos of 7 controversial company logo changes:

Whether it be a subtle image tweak, font change, or a drastic design overhaul, when brands made these logo changes, consumers noticed -- and it wasn't always a good thing.

Tons of companies and teams also have hidden meanings in their logos that you may not see at first glance. For example, did you know there's a sneaky Hershey's kiss image hiding in the Hershey's logo?

Check out crafty hidden logos here:

Watch the story behind Google's logo change below:

A Closer Look at Google's New Logo
A Closer Look at Google's New Logo

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